Mazda has given the 2013 CX-5 The Six Million Dollar Man treatment in a new ad. As we all know, the crossover segment is rife with compromise. With half the capability of an SUV and none of the driving dynamics of an equivalent hatchback, most of the vehicles hold all the appeal of venereal disease for most enthusiasts. If Mazda’s marketing is to be believed, the 2013 CX-5 cures those ails, as it were. Along with the best fuel economy of any SUV in North America, the vehicle promises to offer buyers a more spirited driving experience.
Expect to see more of The Six Million Dollar Man associated with the CX-5. Mazda is launching a campaign on April 2 that will include spots on television, in movies, print and various digital spaces. Each spot will come soaked in an appropriate amount of 1970s vintage feel. Hit the jump for a look at the first ad as well as the full press release.