Posts Tagged ‘videos’

Japanese TV show pits MX-5 against BRZ and FR-S at Twin Ring Motegi

Published by Mazda Blogs on April 30th, 2012

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Japanese sports cars at Twin Ring Motegi

A Japanese motoring show, complete with titles in comic fonts, put three racing pilots behind the wheels of the Mazda MX-5 Miata, Subaru BRZ and Scion FR-S (Toyota 86, in this case) for three laps of the 2.1-mile East Road Course at Twin Ring Motegi. Of course the segment producers know that putting the 167-horsepower roadster against the 200-hp coupes isn’t exactly fair, so they gave the Mazda a small head start of about three grid positions.

Ex-sports car racer Takayuki Kinoshita handles the Mazda, former open-wheel pilot Naoki Hattori drives the BRZ, and former Le Mans-class winner Keiichi Tsuchiya gets fast and loose in the FR-S. The drivers offer copious on-track commentary, but it’s in Japanese. That said, watching the MX-5 try to stay in front and watching Tsuchiya start drifting are universal gearhead languages. You’ll find the action after the jump.

Continue reading Japanese TV show pits MX-5 against BRZ and FR-S at Twin Ring Motegi

Japanese TV show pits MX-5 against BRZ and FR-S at Twin Ring Motegi originally appeared on Autoblog on Sun, 29 Apr 2012 20:01:00 EST. Please see our terms for use of feeds.

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How Forza 4 recorded the Mazda 787B, its loudest car ever

Published by Mazda Blogs on March 30th, 2012

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Forza 4 records Mazda 787B race car

In the Forza Motorsport 4 vs. Gran Turismo 5 debate, no one questions Forza’s commitment to genuine engine noise. Normally, the Turn 10 sound engineers use Dyno Authority in a business and residential area of Seattle to record their cars’ sounds, but when it came to the 1991 Mazda 787B that was unleashed in February’s ALMS DLC, the Le Mans-winning racer was just too loud.

In fact, the 700-horsepower 2.7-liter Wankel-engined legend with four rotors and its continuously variable intake was the loudest car that Forza engineers have ever caught on mic. Look below to watch a video on how they did it.

Continue reading How Forza 4 recorded the Mazda 787B, its loudest car ever

How Forza 4 recorded the Mazda 787B, its loudest car ever originally appeared on Autoblog on Thu, 29 Mar 2012 19:58:00 EST. Please see our terms for use of feeds.

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2013 Mazda CX-5 meets The Six Million Dollar Man

Published by Mazda Blogs on March 29th, 2012

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2013 Mazda CX-5 Ad

Mazda has given the 2013 CX-5 The Six Million Dollar Man treatment in a new ad. As we all know, the crossover segment is rife with compromise. With half the capability of an SUV and none of the driving dynamics of an equivalent hatchback, most of the vehicles hold all the appeal of venereal disease for most enthusiasts. If Mazda’s marketing is to be believed, the 2013 CX-5 cures those ails, as it were. Along with the best fuel economy of any SUV in North America, the vehicle promises to offer buyers a more spirited driving experience.

Expect to see more of The Six Million Dollar Man associated with the CX-5. Mazda is launching a campaign on April 2 that will include spots on television, in movies, print and various digital spaces. Each spot will come soaked in an appropriate amount of 1970s vintage feel. Hit the jump for a look at the first ad as well as the full press release.

Continue reading 2013 Mazda CX-5 meets The Six Million Dollar Man

2013 Mazda CX-5 meets The Six Million Dollar Man originally appeared on Autoblog on Thu, 29 Mar 2012 13:59:00 EST. Please see our terms for use of feeds.

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Mazda CX-5 joins the cast of Dr. Seuss’ The Lorax

Published by Mazda Blogs on February 21st, 2012

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Aston Martin has the chap Bond, Acura has its Avengers and now Mazda has its own movie vehicle, Dr. Seuss’ The Lorax. The computer-generated film from Universal will feature a “Seuss-ified” Mazda CX-5 rolling through a forest of lollipop-like truffula trees.

It’s a slightly strange movie for a car company to call its own, since the original book was a enviromentalist tale and the Lorax – who spoke for the truffula trees against the industrial ambitions of the Once-ler – complained even more when trucks began rolling into the forest. The case is aided by the fact that Universal got rid of that storyline almost completely, and Mazda’s Skyactiv credentials are what’s really in play here.

Follow the jump for Mazda’s 45-second commercial for the CX-5 and the movie, as well as a press release on its donations to the National Education Association.

Continue reading Mazda CX-5 joins the cast of Dr. Seuss’ The Lorax

Mazda CX-5 joins the cast of Dr. Seuss’ The Lorax originally appeared on Autoblog on Mon, 20 Feb 2012 17:00:00 EST. Please see our terms for use of feeds.

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Mazda debuts "Revolution" ad to promote new Skyactiv tech

Published by Mazda Blogs on February 21st, 2012

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Mazda hasn’t turned its back on “Zoom-Zoom” in the least, but from now on the double onomatopoeia takes its orders from the company’s SkyActiv technologies. Mazda has been prepping us for the suite of engineering innovations that it plans to use to make its cars, like the 2013 CX-5, more Earth-friendly but just as much fun to drive, and company CEO Takashi Yamanouchi got big into it during the LA Auto Show.

The first commercials to publicize SkyActiv are here, in 30- and 60-second flavors, and you’ll find them along with a press release after the jump.

Continue reading Mazda debuts “Revolution” ad to promote new Skyactiv tech

Mazda debuts “Revolution” ad to promote new Skyactiv tech originally appeared on Autoblog on Mon, 20 Feb 2012 17:57:00 EST. Please see our terms for use of feeds.

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The art of threading the needle, as demonstrated by a Lotus Exige

Published by Mazda Blogs on December 7th, 2011

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lotus passes miata

Professional racing drivers are a different breed than the rest of us mere mortals. While fear – of dying, of killing or of simply making a fool of yourself – keeps most men and women from pressing their automobiles to the very limits of their capabilities, some people choose instead to embrace the fear, turn it into adrenaline and hit the track.

That includes Barton Mawer, who was chasing down a Lamborghini Gallardo for the overall lead in his Lotus Exige during Australia’s Island Magic Enduro 2011 race at Phillip Island. Only one problem: in his path were a pair of slower cars; a Porsche Boxster and the Mazda MX-5 of Team Chapman Racing.

What happened next is the things dreams are made of… or nightmares, depending on which seat you’re in.

See for yourself, from both points of view, in the videos pasted after the break.

Continue reading The art of threading the needle, as demonstrated by a Lotus Exige

The art of threading the needle, as demonstrated by a Lotus Exige originally appeared on Autoblog on Tue, 06 Dec 2011 19:58:00 EST. Please see our terms for use of feeds.

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Mazda driver fights crazy claw tow truck

Published by Mazda Blogs on November 8th, 2011

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Escaping a claw tow truck

There’s the right way to protest your vehicle being towed, and there’s a wrong way. The individual in the video after the jump is a clear believer in the latter method. We aren’t entirely sure where this took place or what sort of circumstances led to this particular Mazda3 to find itself doing battle with a massive claw-equipped tow truck, but we do know that the four-door is doing its best to avoid incarceration. After somehow managing to get the vehicle back on the road, the driver proceeds to attempt to free the wheels and tires from an array of cumbersome straps. Despite a few valiant attempts, the driver doesn’t seem to be able to break free from the claw’s grasp.

Now, we have to say that this type of tow truck appears to be designed to limit potential damage to its cargo under normal circumstances, which makes it all the more unfortunate that the Mazda owner decided to go Rambo. Odds are the tow truck itself sustained plenty of damage, and while the grainy nighttime video work makes it hard to see exactly what’s going on, we have to imagine that the rear suspension on the Mazda isn’t in any better off. Hit the jump to see the ill-fated automotive acrobatics for yourself.

Continue reading Mazda driver fights crazy claw tow truck

Mazda driver fights crazy claw tow truck originally appeared on Autoblog on Mon, 07 Nov 2011 19:58:00 EST. Please see our terms for use of feeds.

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Mazda 787B visits Le Mans 20 years after its historic victory

Published by admin on August 24th, 2011

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1991 Mazda 787B at Le Mans

1991 Mazda 787B at Le Mans – Click above to watch the videos after the break

In 1991, the Mazda 787B made history at the 24 Hours of Le Mans by becoming the first Japanese-built machine to win the race. In addition, the 787B was the first (and continues to be the only) rotary-powered race car to achieve the feat. To celebrate the 20th anniversary of the historic victory, Mazda restored the winning car and announced it would be bringing it to France for this year’s 24-hour race.

Of course, Mazda had the cameras rolling to document the event, and has published several videos of the 787B at Circuit de la Sarthe. Our favorite is a lap with Jonny Herbert behind the wheel, the man who crossed the checkered flag before anyone else in this very car 20 years ago. You can also watch Patrick Dempsey talk about and drive the car, as well as see an overview of the car’s 20th anniversary celebration.

Follow the jump to see the videos. Or rather, considering that the 787B may be the single most awesome-sounding race car ever conceived, follow the jump to hear the videos.

Continue reading Mazda 787B visits Le Mans 20 years after its historic victory

Mazda 787B visits Le Mans 20 years after its historic victory originally appeared on Autoblog on Thu, 16 Jun 2011 19:57:00 EST. Please see our terms for use of feeds.

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