Posts Tagged ‘videos’

Scion FR-S pitted against oldtimers RX-8 and S2000

Published by Mazda Blogs on May 8th, 2013

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Scion FR-S vs Mazda RX-8 vs Honda S2000

There are very few vehicles available today that compare directly with the Scion FR-S and Subaru BRZ twins. A case could be made for the Mazda MX-5 Miata, and possibly even six-cylinder versions of American coupes like the Ford Mustang. Pretty much everything else is either too expensive or is powered by the wrong set of wheels.

The boys from EverydayDriver on YouTube decided the only fair way to judge the inherent qualities of the Toyobaru twins was to pit them against two standard-bearers of years past: The Honda S2000 and Mazda RX-8. Neither of these cars is an exact matchup, with the Honda boasting a convertible top and the RX-8 offering more practicality via a rear seat and two reverse-opening doors for easier access. What they do offer, however, are similar performance stats and proven reputations for excellent handling.

None of this talk answers the real question, though: Which one wins the comparison test? Scroll down to watch the video, and be prepared for something of a surprise conclusion.

Continue reading Scion FR-S pitted against oldtimers RX-8 and S2000

Scion FR-S pitted against oldtimers RX-8 and S2000 originally appeared on Autoblog on Tue, 07 May 2013 19:59:00 EST. Please see our terms for use of feeds.

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Chris Harris capitulates on his hatred for the Mazda MX-5 Miata… sort of

Published by Mazda Blogs on September 11th, 2012

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Chris Harris Mazda MX-5

Chris Harris and the Mazda MX-5 Miata have a bit of a checkered past. The infamous auto writer once sank his teeth into the little Japanese convertible and didn’t stop until he drew blood, saying he was “completely ambivalent to the existence” of the machine, and that it drove “with all the precision of a boneless limb.” For reasons that don’t need enunciation, Harris has received plenty of flack over those comments. Now he’s taken the time to give the Miata another shot to see if he was misguided in his derision.

What’s the verdict? Harris says he may have been a little too hard on the Miata on the first go around. But that doesn’t mean he’s recanting his original point of view. He’s still not sold on the fact that the Mazda is a legitimate sports car. We would counter by saying that may be true for someone who parks a Ferrari 599 in his garage every night. The rest of us are happy to get our hands on anything that even remotely resembles a proper-handling machine. Check out the video below.

Continue reading Chris Harris capitulates on his hatred for the Mazda MX-5 Miata… sort of

Chris Harris capitulates on his hatred for the Mazda MX-5 Miata… sort of originally appeared on Autoblog on Mon, 10 Sep 2012 20:00:00 EST. Please see our terms for use of feeds.

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2014 Mazda6 wagon rolls up on video

Published by Mazda Blogs on August 6th, 2012

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Mazda taped the ceremony commemorating production of the 2014 Mazda6 at its Hofu No. 2 plant in Japan, and now we have it. There are a few dark glimpses of the Euro-spec Mazda6 wagon as a couple of them roll out and do loops for the factory workers, but the cameras don’t spend a lot of time on the car. A more well-lit demonstration will likely be seen at the Moscow Motor Show later this month.

The 14-minute video is in Japanese, so once you’re finished watching the car you can enjoy the executive speeches, and it ends with a cheer by the workers. Check it out below.

Continue reading 2014 Mazda6 wagon rolls up on video

2014 Mazda6 wagon rolls up on video originally appeared on Autoblog on Mon, 06 Aug 2012 14:15:00 EST. Please see our terms for use of feeds.

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Second Mazda6 teaser shows even less

Published by Mazda Blogs on July 15th, 2012

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Next Mazda6 teaser video no. 2 - fender closeup

Since the first 21-second teaser was obviously too much for you, Mazda has lopped a whole second off the second video tease for the Mazda6. This one shows some seriously swaged sheetmetal leading up to and running through the A-pillar. And that’s really about it.

We know there will be influence from the handsome Takeri Concept Car and four-cylinder power, and after about 68 more of these teaser videos, we should know what the car itself looks like. Have a gander at the promo below.

Continue reading Second Mazda6 teaser shows even less

Second Mazda6 teaser shows even less originally appeared on Autoblog on Sun, 15 Jul 2012 14:01:00 EST. Please see our terms for use of feeds.

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First Mazda6 teaser is out

Published by Mazda Blogs on July 10th, 2012

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2013 Mazda6 teaser video #1 - headlight and grille

Don’t blink, or you might just miss the first teaser for the next-generation Mazda6. Mazda has released a 21-second spot designed to give the world a glimpse of the company’s new sedan. From the look of things, the Mazda6 will borrow heavily from the Takeri Concept Car we saw debut at the Tokyo Motor Show last year. While details remain scarce about the upcoming model, rumor has it the four-door may bow with nothing but four-cylinder engines under the hood. Automakers like Chevrolet, Hyundai and Kia have already embraced that move for their family sedans, resulting in lighter, more efficient platforms.

Whether or not Mazda does eschew a traditional V6 engine engine for a four-pot, odds are buyers will find a Skyactiv mill behind the headlights. That means direct injection will make a showing on the car for the first time in the model’s history. Currently, the most powerful Skyactiv four-cylinder in the Mazda stable tops out at 155 horsepower, which would be low for an entry-level model in this segment. We expect a more powerful tune of the 2.0-liter Skyactiv engine in the Mazda3 to be the base powerplant, but we imagine the technology will need to be mated with either a larger-displacement block or forced induction if Mazda intends to stay competitive with other automakers’ higher-power engine options. Check out the teaser video below.

Continue reading First Mazda6 teaser is out

First Mazda6 teaser is out originally appeared on Autoblog on Tue, 10 Jul 2012 13:29:00 EST. Please see our terms for use of feeds.

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Watch Mazda’s MX-5 GT Concept climb the hill at Goodwood

Published by Mazda Blogs on July 2nd, 2012

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Jade Pavely in the Mazda MX-5 GT Concept at the Goodwood Festival of Speed

Mazda brought the company’s ever-sexy MX-5 Miata GT Concept to this past weekend’s Goodwood Festival of Speed for a little sprint up the hill. With 205 horsepower on tap thanks to new cams and a revised throttle body, the concept is exactly what Miata buyers have been clamoring for all these years: more power. Mazda handed the keys over to Jade Pavely, an endurance driver with the company for the run, and the driver had no trouble keeping the convertible right side up and between the hay bales on her way toward the finish line.

We could certainly think of less entertaining ways to get around the course. Mazda didn’t mention how long it takes the machine to get from start to finish, but we doubt the company was out to set any records. Chances are this little exercise had more to do with putting eyeballs on that blaze-orange paint and testing the waters for a possible production version. Check out the brief video below to have a look.

Continue reading Watch Mazda’s MX-5 GT Concept climb the hill at Goodwood

Watch Mazda’s MX-5 GT Concept climb the hill at Goodwood originally appeared on Autoblog on Mon, 02 Jul 2012 14:58:00 EST. Please see our terms for use of feeds.

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Japanese TV show pits MX-5 against BRZ and FR-S at Twin Ring Motegi

Published by Mazda Blogs on April 30th, 2012

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Japanese sports cars at Twin Ring Motegi

A Japanese motoring show, complete with titles in comic fonts, put three racing pilots behind the wheels of the Mazda MX-5 Miata, Subaru BRZ and Scion FR-S (Toyota 86, in this case) for three laps of the 2.1-mile East Road Course at Twin Ring Motegi. Of course the segment producers know that putting the 167-horsepower roadster against the 200-hp coupes isn’t exactly fair, so they gave the Mazda a small head start of about three grid positions.

Ex-sports car racer Takayuki Kinoshita handles the Mazda, former open-wheel pilot Naoki Hattori drives the BRZ, and former Le Mans-class winner Keiichi Tsuchiya gets fast and loose in the FR-S. The drivers offer copious on-track commentary, but it’s in Japanese. That said, watching the MX-5 try to stay in front and watching Tsuchiya start drifting are universal gearhead languages. You’ll find the action after the jump.

Continue reading Japanese TV show pits MX-5 against BRZ and FR-S at Twin Ring Motegi

Japanese TV show pits MX-5 against BRZ and FR-S at Twin Ring Motegi originally appeared on Autoblog on Sun, 29 Apr 2012 20:01:00 EST. Please see our terms for use of feeds.

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How Forza 4 recorded the Mazda 787B, its loudest car ever

Published by Mazda Blogs on March 30th, 2012

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Forza 4 records Mazda 787B race car

In the Forza Motorsport 4 vs. Gran Turismo 5 debate, no one questions Forza’s commitment to genuine engine noise. Normally, the Turn 10 sound engineers use Dyno Authority in a business and residential area of Seattle to record their cars’ sounds, but when it came to the 1991 Mazda 787B that was unleashed in February’s ALMS DLC, the Le Mans-winning racer was just too loud.

In fact, the 700-horsepower 2.7-liter Wankel-engined legend with four rotors and its continuously variable intake was the loudest car that Forza engineers have ever caught on mic. Look below to watch a video on how they did it.

Continue reading How Forza 4 recorded the Mazda 787B, its loudest car ever

How Forza 4 recorded the Mazda 787B, its loudest car ever originally appeared on Autoblog on Thu, 29 Mar 2012 19:58:00 EST. Please see our terms for use of feeds.

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2013 Mazda CX-5 meets The Six Million Dollar Man

Published by Mazda Blogs on March 29th, 2012

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2013 Mazda CX-5 Ad

Mazda has given the 2013 CX-5 The Six Million Dollar Man treatment in a new ad. As we all know, the crossover segment is rife with compromise. With half the capability of an SUV and none of the driving dynamics of an equivalent hatchback, most of the vehicles hold all the appeal of venereal disease for most enthusiasts. If Mazda’s marketing is to be believed, the 2013 CX-5 cures those ails, as it were. Along with the best fuel economy of any SUV in North America, the vehicle promises to offer buyers a more spirited driving experience.

Expect to see more of The Six Million Dollar Man associated with the CX-5. Mazda is launching a campaign on April 2 that will include spots on television, in movies, print and various digital spaces. Each spot will come soaked in an appropriate amount of 1970s vintage feel. Hit the jump for a look at the first ad as well as the full press release.

Continue reading 2013 Mazda CX-5 meets The Six Million Dollar Man

2013 Mazda CX-5 meets The Six Million Dollar Man originally appeared on Autoblog on Thu, 29 Mar 2012 13:59:00 EST. Please see our terms for use of feeds.

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Mazda CX-5 joins the cast of Dr. Seuss’ The Lorax

Published by Mazda Blogs on February 21st, 2012

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Aston Martin has the chap Bond, Acura has its Avengers and now Mazda has its own movie vehicle, Dr. Seuss’ The Lorax. The computer-generated film from Universal will feature a “Seuss-ified” Mazda CX-5 rolling through a forest of lollipop-like truffula trees.

It’s a slightly strange movie for a car company to call its own, since the original book was a enviromentalist tale and the Lorax – who spoke for the truffula trees against the industrial ambitions of the Once-ler – complained even more when trucks began rolling into the forest. The case is aided by the fact that Universal got rid of that storyline almost completely, and Mazda’s Skyactiv credentials are what’s really in play here.

Follow the jump for Mazda’s 45-second commercial for the CX-5 and the movie, as well as a press release on its donations to the National Education Association.

Continue reading Mazda CX-5 joins the cast of Dr. Seuss’ The Lorax

Mazda CX-5 joins the cast of Dr. Seuss’ The Lorax originally appeared on Autoblog on Mon, 20 Feb 2012 17:00:00 EST. Please see our terms for use of feeds.

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