Posts Tagged ‘vehicle-on-the’

Mazda planning ‘aggressive’ dealer shakeup

Published by Mazda Blogs on December 17th, 2013

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Auto Sales Mazda

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it’s going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.

The purge won’t just be limited to dealers that aren’t performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn’t clear how many dealers are being targeted or at what point Mazda would end its cull.

This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there’s not much mention of what other regions are being looked at.

The shuffling of dealers is being called “aggressive” by Akira Marumoto, Mazda’s North American executive vice president. “I believe we can achieve our goal. Our initiatives are bearing fruit,” Marumoto told Automotive News at last month’s Tokyo Motor Show.

As we mentioned in a previous story, Mazda’s 400,000-unit goal is going to be done largely on the back of the Mazda3, which is still being rolled out.

Mazda planning ‘aggressive’ dealer shakeup originally appeared on Autoblog on Tue, 17 Dec 2013 17:57:00 EST. Please see our terms for use of feeds.

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Ram pickup leads group of Most Dangerous Cars In America

Published by Mazda Blogs on May 30th, 2012

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2011 Ram

Take a vehicle’s Insurance Institute for Highway Safety score, throw it into a data pot that includes Consumer Reports ratings, the National Highway Traffic Safety Administration crash safety results and J.D. Power’s Initial Quality Study numbers, mix thoroughly, then pour out the most dangerous vehicle on the road today: The Ram pickup truck.

The website 24/7 Wall St. created this analysis to reveal the models with consistent quality problems and poor safety scores. All of the vehicles scored poorly in one area or another in crash testing, typically side or rear impact tests. They all scored badly in rollover testing, except the Jeep Wrangler.

In order, the best of the worst are:

1. Dodge Ram
2. Chevrolet Colorado Super Cab
3. Mazda CX-7
4. Mazda CX-9
5. Nissan Pathfinder
6. Jeep Wrangler
7. Suzuki SX4

And while the data may speak volumes, it doesn’t translate into poor sales, 24/7 Wall St. noted. “In fact, sales of all models are up from last year,” the site stated.

24/7 Wall St. did not reveal the safest vehicles on the road today using the same data, but all it has to do is turn its list upside down.

Ram pickup leads group of Most Dangerous Cars In America originally appeared on Autoblog on Wed, 30 May 2012 14:58:00 EST. Please see our terms for use of feeds.

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