Posts Tagged ‘transaction’

Mazda mulling furniture, designer goods in bid to command higher prices

Published by Mazda Blogs on October 1st, 2014

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Mazda Kodo Chair

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market – Mazda.

That’s right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn’t quite on yet, Maeda is already brainstorming. “Not only furniture, but I’d like to build a Mazda Design brand. That’s my dream,” he said to Automotive News.

The possible project is just one aspect of Mazda’s move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

The Mazda Design line was previewed with the Kodo Chair (pictured above) at last year’s Milan Design Week. Named after the brand’s current, swoopy styling language, the seat mixed metal and leather in a reclined position to conjure up something out of a futuristic racecar.

Still, the move could be a gamble. Bugatti, Porsche and Ferrari sell vehicles to a wealthy clientele for whom dropping a few grand on something frivolous doesn’t matter match. Mazda buyers might not have that luxury.

Mazda mulling furniture, designer goods in bid to command higher prices originally appeared on Autoblog on Wed, 01 Oct 2014 08:44:00 EST. Please see our terms for use of feeds.

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25th Anniversary Edition Mazda MX-5 Miata sells out in 10 minutes

Published by Mazda Blogs on May 21st, 2014

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Mazda MX-5 Miata 25th Anniversary Edition

Looking to buy one of the limited-edition 25th Anniversary Mazda MX-5 Miata roadsters? Well, you’re too late. According to Mazda, all 100 examples of the darling two-seater have sold out – and it only took 10 minutes.

On Tuesday, Mazda opened its pre-order site for the limited-run Miata, and had intended to keep the site running until May 31, or until 250 customers were registered, whichever came first. Just 10 minutes later, 250 people had signed up. Now, Mazda will contact those folks, and the first 100 that are verified will be given the opportunity to pre-order the unique MX-5. “Upon verification of purchase intent and transmission selection, the customer’s information will then be forwarded to the dealership of their choosing to finalize the transaction,” Mazda said in a press release.

The 2015 MX-5 Miata 25th Anniversary Edition models will arrive at dealers this summer, retailing for $32,205 with the six-speed manual, or $32,655 for those desiring the automatic transmission. Based on the PRHT (Power Retractable Hard Top) model, the limited-edition Miata adds Bilstein shocks, a Soul Red metallic paint job (the same found on the gorgeous Mazda6) with a contrasting black roof, gunmetal wheels and an off-white leather interior. Special badging will be found inside the car, and buyers will also be treated to a custom-crafted Tourneau watch and a display winder box.

Not lucky enough to get your hands on one of the 25th Anniversary roadsters? If our vast experience with the Miata is any indication, we trust that you’ll enjoy the regular model just as much. Scroll down for Mazda’s official announcement.

Continue reading 25th Anniversary Edition Mazda MX-5 Miata sells out in 10 minutes

25th Anniversary Edition Mazda MX-5 Miata sells out in 10 minutes originally appeared on Autoblog on Wed, 21 May 2014 08:45:00 EST. Please see our terms for use of feeds.

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