Fiat CEO Sergio Marchionne, whose refrain is “We’re willing to engage in discussions with anyone else” when it comes to making deals to achive a larger economy of scale, has opened another front according to a report in Reuters. When the deal was announced for Alfa Romeo to codevelop a roadster with Mazda to be based on the next-generation MX-5 Miata platform, further cooperation in Europe was mentioned as an aside. It could go beyond that, though, with Reuters reporting that that Fiat is open to building Mazdas in Fiat and Chrysler plants worldwide.
Such an agreement would allow Fiat to address unutilized factory capacity and the platform-sharing necessary to the arrangement would lower development costs – a hot-button priority for both Fiat and Mazda. Of course, this is only a statement of willingness on Marchionne’s part, but with the same statement being made so often and Mazda being in a bit of a cost pickle, it’s probably only a matter of time before something more serious comes of it.
Fiat to assemble Mazda models in Fiat and Chrysler plants? originally appeared on Autoblog on Mon, 28 May 2012 15:58:00 EST. Please see our terms for use of feeds.