Posts Tagged ‘tokyo’

Mazda planning ‘aggressive’ dealer shakeup

Published by Mazda Blogs on December 17th, 2013

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Auto Sales Mazda

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it’s going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.

The purge won’t just be limited to dealers that aren’t performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn’t clear how many dealers are being targeted or at what point Mazda would end its cull.

This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there’s not much mention of what other regions are being looked at.

The shuffling of dealers is being called “aggressive” by Akira Marumoto, Mazda’s North American executive vice president. “I believe we can achieve our goal. Our initiatives are bearing fruit,” Marumoto told Automotive News at last month’s Tokyo Motor Show.

As we mentioned in a previous story, Mazda’s 400,000-unit goal is going to be done largely on the back of the Mazda3, which is still being rolled out.

Mazda planning ‘aggressive’ dealer shakeup originally appeared on Autoblog on Tue, 17 Dec 2013 17:57:00 EST. Please see our terms for use of feeds.


Mazda CEO says rotary not viable, so don’t look for a new one

Published by Mazda Blogs on November 19th, 2013

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Mazda President Masamichi Kogai Introduces New Mazda 3/Axela

We have some very sad news to report, rotor-heads fans: Don’t expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.

While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.

“It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit,” said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker’s biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

There is a sliver of hope, though. “We are the first and only manufacturer to commercialize the rotary engine. In that respect, we have some responsibility,” said Kogai. Research will continue on the rotary engine at Mazda, and, since the engine will run on a wide variety of fuels, including hydrogen, it is possible that we’ll see a rotary return on an alternate fuel sometime in the not-too-near future.

Mazda CEO says rotary not viable, so don’t look for a new one originally appeared on Autoblog on Tue, 19 Nov 2013 14:29:00 EST. Please see our terms for use of feeds.


First Mazda6 teaser is out

Published by Mazda Blogs on July 10th, 2012

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2013 Mazda6 teaser video #1 - headlight and grille

Don’t blink, or you might just miss the first teaser for the next-generation Mazda6. Mazda has released a 21-second spot designed to give the world a glimpse of the company’s new sedan. From the look of things, the Mazda6 will borrow heavily from the Takeri Concept Car we saw debut at the Tokyo Motor Show last year. While details remain scarce about the upcoming model, rumor has it the four-door may bow with nothing but four-cylinder engines under the hood. Automakers like Chevrolet, Hyundai and Kia have already embraced that move for their family sedans, resulting in lighter, more efficient platforms.

Whether or not Mazda does eschew a traditional V6 engine engine for a four-pot, odds are buyers will find a Skyactiv mill behind the headlights. That means direct injection will make a showing on the car for the first time in the model’s history. Currently, the most powerful Skyactiv four-cylinder in the Mazda stable tops out at 155 horsepower, which would be low for an entry-level model in this segment. We expect a more powerful tune of the 2.0-liter Skyactiv engine in the Mazda3 to be the base powerplant, but we imagine the technology will need to be mated with either a larger-displacement block or forced induction if Mazda intends to stay competitive with other automakers’ higher-power engine options. Check out the teaser video below.

Continue reading First Mazda6 teaser is out

First Mazda6 teaser is out originally appeared on Autoblog on Tue, 10 Jul 2012 13:29:00 EST. Please see our terms for use of feeds.


Mazda Takeri concept wows Tokyo Big Sight

Published by Mazda Blogs on November 30th, 2011

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Mazda has just taken the wraps off of its new concept sedan, the Takeri, at its display stand here at the Tokyo Big Sight expo hall (honest, that’s what it’s called). The C/D-sized concept sedan furthers Mazda’s Kodo ‘Soul of Motion’ design language while hinting at the next Mazda6.

Predictably, the Takeri (derived from the Japanese word for “Male”) is equipped with a full slate of Skyactiv features, including Mazda’s new Skyactiv-D clean diesel – a version of which we recently fell in love with in the CX-5 crossover – and a new i-ELOOP regenerative braking system.

In person, The Takeri offers a very attractive shape, with traditional Mazda cues including a prominent hexagonal grille (we particularly like the subtle matte metal element that links the grille to the headlamps) and short overhangs. More importantly, the showcar appears to be a production-friendly shape if you discount items like the showcar mirrors, slightly oversized 20-inch wheels and raise the roofline by an inch or two. Given the Mazda6’s slow sales pace, a successor can’t get here soon enough.

For more details, check out our high-res image gallery or click on the jump to read the official press release.

Continue reading Mazda Takeri concept wows Tokyo Big Sight

Mazda Takeri concept wows Tokyo Big Sight originally appeared on Autoblog on Tue, 29 Nov 2011 21:56:00 EST. Please see our terms for use of feeds.


Mazda Takeri concept to debut at Tokyo Motor Show

Published by Mazda Blogs on October 26th, 2011

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Mazda Takeri concept

With the Mazda6 sedan on its last legs, the Zoom-Zoom automaker is rolling into its home exhibition at the 2011 Tokyo Motor Show with the Takeri concept you see here.

The midsize sedan concept adopts Mazda’s latest Kodo design language in a conventional three-box shape that could provide a preview of what to expect from the next 6. The show car packs the company’s SkyActiv-D diesel engine (a 2.2-liter twin-turbo four-cylinder with a lowered compression ratio for a 20% improvement in efficiency over a conventional oil-burner) with stop-start engine management and regenerative braking – a new feature for Mazda.

The Takeri show car will be officially unveiled (along with the CX-5 and Shinari concept that make their Japanese debuts) when the doors open at the Tokyo International Exhibition Center on November 30. In the meantime you can check out the images in our high-res gallery and read the full press release after the jump.

Continue reading Mazda Takeri concept to debut at Tokyo Motor Show

Mazda Takeri concept to debut at Tokyo Motor Show originally appeared on Autoblog on Tue, 25 Oct 2011 09:28:00 EST. Please see our terms for use of feeds.


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