Posts Tagged ‘tokyo-motor’

Mazda planning ‘aggressive’ dealer shakeup

Published by Mazda Blogs on December 17th, 2013

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Auto Sales Mazda

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it’s going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.

The purge won’t just be limited to dealers that aren’t performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn’t clear how many dealers are being targeted or at what point Mazda would end its cull.

This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there’s not much mention of what other regions are being looked at.

The shuffling of dealers is being called “aggressive” by Akira Marumoto, Mazda’s North American executive vice president. “I believe we can achieve our goal. Our initiatives are bearing fruit,” Marumoto told Automotive News at last month’s Tokyo Motor Show.

As we mentioned in a previous story, Mazda’s 400,000-unit goal is going to be done largely on the back of the Mazda3, which is still being rolled out.

Mazda planning ‘aggressive’ dealer shakeup originally appeared on Autoblog on Tue, 17 Dec 2013 17:57:00 EST. Please see our terms for use of feeds.

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Next Mazda MX-5 Miata to weigh a ton(ne), literally

Published by Mazda Blogs on November 27th, 2013

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Looking at recent spy shots of the fourth-generation Mazda Miata, it’s obvious this sporty little roadster will grow in size compared to the current model, but it’s also going on a diet. At the Tokyo Motor Show, Auto Motor und Sport sat down with Mazda executive Kiyoshi Fujiwara, who gave a little more insight into the Miata’s redesign.

Fujiwara said that they’re aiming for a curb weight of a tonne (metric ton), which is 1,000 kilograms or right around 2,200 pounds, for the next-generation Miata. This would make the roadster at least 300 pounds lighter than the current NC Miata, but still about 200 pounds heavier than the original NA.

There is no indication as to how Mazda will go about removing that much weight from the bigger car, but with as popular as the power retractable hard top (PHRT) model is on the current car, the new Miata may ditch this feature to lose its weight. Improving the power-to-weight ratio appears to be a key goal of the Mazda team, so we also wouldn’t be surprised to see a more powerful engine underneath the longer hood.

Next Mazda MX-5 Miata to weigh a ton(ne), literally originally appeared on Autoblog on Wed, 27 Nov 2013 10:31:00 EST. Please see our terms for use of feeds.

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First Mazda6 teaser is out

Published by Mazda Blogs on July 10th, 2012

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2013 Mazda6 teaser video #1 - headlight and grille

Don’t blink, or you might just miss the first teaser for the next-generation Mazda6. Mazda has released a 21-second spot designed to give the world a glimpse of the company’s new sedan. From the look of things, the Mazda6 will borrow heavily from the Takeri Concept Car we saw debut at the Tokyo Motor Show last year. While details remain scarce about the upcoming model, rumor has it the four-door may bow with nothing but four-cylinder engines under the hood. Automakers like Chevrolet, Hyundai and Kia have already embraced that move for their family sedans, resulting in lighter, more efficient platforms.

Whether or not Mazda does eschew a traditional V6 engine engine for a four-pot, odds are buyers will find a Skyactiv mill behind the headlights. That means direct injection will make a showing on the car for the first time in the model’s history. Currently, the most powerful Skyactiv four-cylinder in the Mazda stable tops out at 155 horsepower, which would be low for an entry-level model in this segment. We expect a more powerful tune of the 2.0-liter Skyactiv engine in the Mazda3 to be the base powerplant, but we imagine the technology will need to be mated with either a larger-displacement block or forced induction if Mazda intends to stay competitive with other automakers’ higher-power engine options. Check out the teaser video below.

Continue reading First Mazda6 teaser is out

First Mazda6 teaser is out originally appeared on Autoblog on Tue, 10 Jul 2012 13:29:00 EST. Please see our terms for use of feeds.

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Mazda Takeri concept to debut at Tokyo Motor Show

Published by Mazda Blogs on October 26th, 2011

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Mazda Takeri concept

With the Mazda6 sedan on its last legs, the Zoom-Zoom automaker is rolling into its home exhibition at the 2011 Tokyo Motor Show with the Takeri concept you see here.

The midsize sedan concept adopts Mazda’s latest Kodo design language in a conventional three-box shape that could provide a preview of what to expect from the next 6. The show car packs the company’s SkyActiv-D diesel engine (a 2.2-liter twin-turbo four-cylinder with a lowered compression ratio for a 20% improvement in efficiency over a conventional oil-burner) with stop-start engine management and regenerative braking – a new feature for Mazda.

The Takeri show car will be officially unveiled (along with the CX-5 and Shinari concept that make their Japanese debuts) when the doors open at the Tokyo International Exhibition Center on November 30. In the meantime you can check out the images in our high-res gallery and read the full press release after the jump.

Continue reading Mazda Takeri concept to debut at Tokyo Motor Show

Mazda Takeri concept to debut at Tokyo Motor Show originally appeared on Autoblog on Tue, 25 Oct 2011 09:28:00 EST. Please see our terms for use of feeds.

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