Posts Tagged ‘subaru’

Ever wonder how to really pronounce Japanese automaker names?

Published by Mazda Blogs on September 26th, 2014

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Japanese Auto Brand Pronunciation

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final ‘e’ in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the ‘u’ in Jaguar a special delivery or to say the ‘ua’ diphthong as more of a ‘w’ sound, as usually happens in the US.

This short video doesn’t answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short ‘i’ sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it’s actually said in the language. Even if this doesn’t change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Continue reading Ever wonder how to really pronounce Japanese automaker names?

Ever wonder how to really pronounce Japanese automaker names? originally appeared on Autoblog on Thu, 25 Sep 2014 20:01:00 EST. Please see our terms for use of feeds.

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Mazda CX-5 named Japan’s Car of The Year, Subaru BR-Z wins "Special Award"

Published by Mazda Blogs on December 3rd, 2012

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The Mazda CX-5 stamped its Kodo design and SkyActiv technology authority all over the Japan Car of the Year awards, taking the top prize ahead of the Subaru BRZ/Toyota GT 86. It is Mazda’s second victory in the last ten years, the 2005 MX-5 claiming the same trophy, and the fourth time the Hiroshima company has won.

The award is decided by 60 local “automotive experts and journalists,” and open to any passenger car released in Japan from November 1, 2011 to October 31, 2012 that has sold more than 500 units. Each judge gets 25 votes, his or her top vote getting 10 points, the rest of the points being spread among the judge’s choice for the next best four cars.

The second-place getters were the Toyobaru twins with 318 votes, the surprise being they didn’t beat or get any closer to the crossover. The Subaru BRZ did claw some mojo back, earning the Special Award given to cars that have made “an exceptional impact.” The BMW 3 Series was third overall and won the Import Car of the Year award with plenty of room between it and the second place Range Rover Evoque.

The full list of winners is below, along with press releases from the organization and the manufacturers. Congratulations to Mazda on the win.

Continue reading Mazda CX-5 named Japan’s Car of The Year, Subaru BR-Z wins “Special Award”

Mazda CX-5 named Japan’s Car of The Year, Subaru BR-Z wins “Special Award” originally appeared on Autoblog on Mon, 03 Dec 2012 10:33:00 EST. Please see our terms for use of feeds.

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