Posts Tagged ‘scion’

Scion FR-S pitted against oldtimers RX-8 and S2000

Published by Mazda Blogs on May 8th, 2013

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Scion FR-S vs Mazda RX-8 vs Honda S2000

There are very few vehicles available today that compare directly with the Scion FR-S and Subaru BRZ twins. A case could be made for the Mazda MX-5 Miata, and possibly even six-cylinder versions of American coupes like the Ford Mustang. Pretty much everything else is either too expensive or is powered by the wrong set of wheels.

The boys from EverydayDriver on YouTube decided the only fair way to judge the inherent qualities of the Toyobaru twins was to pit them against two standard-bearers of years past: The Honda S2000 and Mazda RX-8. Neither of these cars is an exact matchup, with the Honda boasting a convertible top and the RX-8 offering more practicality via a rear seat and two reverse-opening doors for easier access. What they do offer, however, are similar performance stats and proven reputations for excellent handling.

None of this talk answers the real question, though: Which one wins the comparison test? Scroll down to watch the video, and be prepared for something of a surprise conclusion.

Continue reading Scion FR-S pitted against oldtimers RX-8 and S2000

Scion FR-S pitted against oldtimers RX-8 and S2000 originally appeared on Autoblog on Tue, 07 May 2013 19:59:00 EST. Please see our terms for use of feeds.

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2013 World Car of the Year finalists announced

Published by Mazda Blogs on February 2nd, 2013

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With the Chicago and Geneva auto shows not even out of the way yet, the automotive world’s sights are set on the New York Auto Show for the naming of the 2013 World Car Awards, and the top 10 finalists for World Car of the Year and World Performance Car were recently announced and will be voted on by 66 journalists from around the world (including our own European Editor, Matt Davis).

Vying for the top award are the Audi A3, 2013 Range Rover, 2014 Mazda6, Mazda CX-5, Mercedes-Benz A-Class, Peugeot 208, Porsche Boxster/Cayman, the trio of Scion FR-S/Subaru BRZ/Toyota GT86, Volkswagen Golf and the Volvo V40. Since its inception, past winners of this award include Volkswagen Up! (2012), Nissan LEAF (2011), Volkswagen Polo (2010), Volkswagen Golf (2009), Mazda2/Mazda Demio (2008), Lexus LS 460 (2007), BMW 3 Series (2006) and the Audi A6 in the award’s inaugural year.

The competition is no less fierce for the performance car of the year with the Aston Martin Vanquish, Audi RS5, BMW M6, BMW M 135i, Ferrari F12Berlinetta, Mercedes-Benz SL63 AMG and SLS AMG, Porsche Boxster/Cayman, Renault Clio Sport and the Scion FR-S/Subaru BRZ/Toyota GT86. This award was first handed out in 2006 with previous recipients including Porsche 911 (2012), Ferrari 458 Italia (2011), Audi R8 V10 (2010), Nissan GT-R (2009), Audi R8 (2008), Audi RS4 (2007) and the Porsche Cayman S (2006).

The top three finalists for each award will be announced at the Geneva Motor Show on March 5, and the winners will be revealed on March 28.

Continue reading 2013 World Car of the Year finalists announced

2013 World Car of the Year finalists announced originally appeared on Autoblog on Fri, 01 Feb 2013 18:02:00 EST. Please see our terms for use of feeds.

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Japanese TV show pits MX-5 against BRZ and FR-S at Twin Ring Motegi

Published by Mazda Blogs on April 30th, 2012

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Japanese sports cars at Twin Ring Motegi

A Japanese motoring show, complete with titles in comic fonts, put three racing pilots behind the wheels of the Mazda MX-5 Miata, Subaru BRZ and Scion FR-S (Toyota 86, in this case) for three laps of the 2.1-mile East Road Course at Twin Ring Motegi. Of course the segment producers know that putting the 167-horsepower roadster against the 200-hp coupes isn’t exactly fair, so they gave the Mazda a small head start of about three grid positions.

Ex-sports car racer Takayuki Kinoshita handles the Mazda, former open-wheel pilot Naoki Hattori drives the BRZ, and former Le Mans-class winner Keiichi Tsuchiya gets fast and loose in the FR-S. The drivers offer copious on-track commentary, but it’s in Japanese. That said, watching the MX-5 try to stay in front and watching Tsuchiya start drifting are universal gearhead languages. You’ll find the action after the jump.

Continue reading Japanese TV show pits MX-5 against BRZ and FR-S at Twin Ring Motegi

Japanese TV show pits MX-5 against BRZ and FR-S at Twin Ring Motegi originally appeared on Autoblog on Sun, 29 Apr 2012 20:01:00 EST. Please see our terms for use of feeds.

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Scion, Mitsubishi and Mazda top brands among Gen Y buyers

Published by admin on August 24th, 2011

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Scion emblem

Sure, every age demographic is important to marketing and sales teams in the automotive industry. But automakers would love nothing more than to grab hold of a young person and instill brand loyalty at an early age.

Which manufacturers are actually doing that? According to a study conducted by TrueCar.com, car shoppers aged between 18 and 27 years old are flocking to Scion, Mitsubishi and Mazda.

Referred to as Generation Y, this group represents a vital segment of the car-shopping public. If a brand can grab you here, it has a strong chance of grabbing you again down the road. In 2009 and 2010, Scion was able to capture 21.2 percent of the Gen Y car buyers. Mitsubishi was close behind with 20.3 percent of that market, and Mazda was third with 10.7 percent. Surprisingly, Bugatti failed to make the list.

TrueCar.com also took a look at the specific models that appeal to this young segment of shoppers. The Scion tC, Mitsubishi Lancer and Honda Civic Si nabbed the top three spots for sales in the previous two years. Generation Y clearly has a thing for imports, and you can dig deeper into TrueCar’s findings by reading the full press release posted after the jump.

Continue reading Scion, Mitsubishi and Mazda top brands among Gen Y buyers

Scion, Mitsubishi and Mazda top brands among Gen Y buyers originally appeared on Autoblog on Tue, 12 Jul 2011 08:58:00 EST. Please see our terms for use of feeds.

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