Posts Tagged ‘sales’

Mazda planning ‘aggressive’ dealer shakeup

Published by Mazda Blogs on December 17th, 2013

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Auto Sales Mazda

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it’s going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.

The purge won’t just be limited to dealers that aren’t performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn’t clear how many dealers are being targeted or at what point Mazda would end its cull.

This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there’s not much mention of what other regions are being looked at.

The shuffling of dealers is being called “aggressive” by Akira Marumoto, Mazda’s North American executive vice president. “I believe we can achieve our goal. Our initiatives are bearing fruit,” Marumoto told Automotive News at last month’s Tokyo Motor Show.

As we mentioned in a previous story, Mazda’s 400,000-unit goal is going to be done largely on the back of the Mazda3, which is still being rolled out.

Mazda planning ‘aggressive’ dealer shakeup originally appeared on Autoblog on Tue, 17 Dec 2013 17:57:00 EST. Please see our terms for use of feeds.

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Mazda CEO predicts record US sales in next 2 years

Published by Mazda Blogs on November 19th, 2013

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Japan Mazda

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. “It will impacted considerably by the trend of the U.S. industry. But… it’s my hope we achieve the record by that time,” Kogai tells AN.

The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn’t a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.

Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. “I think the upper limit may be 2.5 percent for the time being,” Kogai told AN, before pointing out, “We don’t want to use a lot of incentives. That is not the sales approach we aspire toward.”

Mazda CEO predicts record US sales in next 2 years originally appeared on Autoblog on Mon, 18 Nov 2013 18:29:00 EST. Please see our terms for use of feeds.

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Japan dominates Consumer Reports Annual Auto Reliability Rankings, US and Europe gaining

Published by Mazda Blogs on October 28th, 2013

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Toyota Crisis Mounts as U.S. Steps Up Pressure to Fix Vehicles

Consumer Reports has released its annual Auto Reliability Rankings, and surprise of surprises, Japan is dominant. Among brands in 2014, Lexus, Toyota and Acura make up the top three marques, while Mazda, Infiniti, Honda and Subaru sit fifth, sixth, eighth, and tenth, respectively. For those keeping track at home, Japan’s dominance wasn’t complete, though.

Audi’s 2014 models helped the German brand jump from eighth to fourth, while Volvo saw a massive, 13-spot improvement, to seventh overall. Even GMC got in on the action, jumping three places, to ninth.

Outside of the top 10, America, Europe and Japan saw more mixed results. Scion took the biggest tumble of any brand, falling ten positions to number 11, while Subaru, though still in the top ten, dropped five spots (coincidentally, CR had nothing good to say about Subaru and Toyota’s joint venture, calling the BRZ and Scion FR-S each brand’s least reliable vehicle). Nissan fell nine places to number 22 overall. BMW and Mercedes-Benz each climbed one place, to fifteenth and thirteenth, respectively.

The big earners, though, besides Volvo, included Buick, which jumped nine places to number 12. Chrysler and Ram both saw improvements, turning in at 18 and 19 respectively, although Jeep dropped four spots and Dodge stayed level at number 24. After a big fall in last year’s rankings, Ford made a mild improvement, but was still dinged by CR over infotainment issues relating to MyFord Touch. Only Lincoln and Mini scored worse than the Blue Oval.

While the American and European brands have gained ground in terms of individual marques, Japan still has a firm grasp on individual vehicle categories. Of the 18 vehicle categories, ranging from subcompacts to sports cars to full-size pickups, Japanese models led 14 categories, including the midsize car and midsize SUV rankings. Europe captured the remaining four categories, while US cars and trucks were relegated to silver medals, at best.

Take a look below for a full press release on the 2014 rankings from Consumer Reports, and be sure to pick up CR’s December 2013 issue for the full story on the annual Auto Reliability Rankings.

Continue reading Japan dominates Consumer Reports Annual Auto Reliability Rankings, US and Europe gaining

Japan dominates Consumer Reports Annual Auto Reliability Rankings, US and Europe gaining originally appeared on Autoblog on Mon, 28 Oct 2013 14:28:00 EST. Please see our terms for use of feeds.

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Mercedes, Infiniti, Lexus rank tops with mystery shoppers

Published by Mazda Blogs on July 11th, 2013

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If you want the best experience possible when buying a new car, then you’d better head down to your local Mercedes-Benz, Infiniti, or Lexus showroom. According a mystery shopper study conducted by the Pied Piper Prospect Satisfaction Index, those three luxury brands ranked highest among the 33 makes surveyed. The highest scoring mainstream brands included GMC, Hyundai, Kia, and Ford.

The study asked 5,203 mystery shoppers about the tactics used by salespeople during their most recent automotive purchases, and found a few interesting parallels along the way. For example, dealers at Infiniti, Land Rover, and Smart leaned heavily on vehicle walk-arounds with potential customers, while Jaguar, Volvo, and Audi were quick to point out exclusive features.

This study contrasts with a similar study conducted by JD Power in 2012. Its Sales Satisfaction Survey listed Mini as the top scorer, while Pied Piper’s mystery shoppers ranked the BMW-owned brand below the industry average. Lexus scored highly on both surveys, as did Infiniti and GMC.

Not all brands fared well with the mystery shoppers. Lincoln, Chrysler, Mazda, Mitsubishi, and Scion all finished well below the industry average. According to an analysis on Automotive News, the lower scoring brands suffered from a lack of product and dealers that would push potential customers away from their desired brands. Scroll down for the official press release.

Continue reading Mercedes, Infiniti, Lexus rank tops with mystery shoppers

Mercedes, Infiniti, Lexus rank tops with mystery shoppers originally appeared on Autoblog on Thu, 11 Jul 2013 08:44:00 EST. Please see our terms for use of feeds.

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2012 Mazda CX-9 Grand Touring AWD [w/video]

Published by Mazda Blogs on January 31st, 2012

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Aging Three-Row Still Light On Its Feet

All of the auto industry’s big-time players are making large three-row crossovers these days, so the segment has become extremely competitive. With stalwarts like the Honda Pilot, Chevrolet Traverse and Ford Explorer at the top of the sales charts, how does a smaller automaker like Mazda compete? Two oft-repeated words: Zoom-Zoom.

The Mazda CX-9 checks the same boxes as its competition: a beefy V6 engine, seating for up to seven, available all-wheel drive and a bevy of technology optio


2013 Mazda CX-5 looks better without the camouflage

Published by Mazda Blogs on September 14th, 2011

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2013 Mazda CX-5

As you might recall, we recently spent some time behind the wheel of a camouflaged Mazda CX-5 prototype in Iceland. And while we walked away impressed with our short stint behind the wheel, the fact that the car was covered in cheetah paper meant we couldn’t quite see the final design – until now.

It’s a good-looking crossover, this CX-5, keeping true to Mazda’s original Minagi concept that first bowed at the Geneva Motor Show earlier this year. What’s more, the CX-5 will be a much-welcomed replacement for the Ford-supplied Tribute crossover – a vehicle that never really set the sales charts on fire.

When we drove the CX-5, we were very impressed with the SkyActiv 2.0-liter gasoline engine, though we’re still crossing our fingers that Mazda will offer the 2.2-liter diesel powerplant here in the United States. Nevertheless, we give the CX-5 two thumbs up, and you can see the final road-ready version in our attached high-res image gallery.

2013 Mazda CX-5 looks better without the camouflage originally appeared on Autoblog on Wed, 14 Sep 2011 07:00:00 EST. Please see our terms for use of feeds.

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