Posts Tagged ‘organization’

Mini Cooper Countryman only small car to earn good grade in latest IIHS crash tests [w/video]

Published by Mazda Blogs on July 30th, 2014

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Competitors in the small-car segment didn’t do nearly as well. Four vehicles earned “poor” grades.

Only one small car out of 12 tested earned a good grade in the latest round of crash-test results compiled by the Insurance Institute for Highway Safety. The Mini Cooper Countryman received a “good” ranking on the organization’s small-front overlap test.

Its competitors in the small-car segment didn’t do nearly as well. Four vehicles earned “poor” grades, including the all-electric Nissan Leaf and Juke, the Mazda5 and the Fiat 500L, and two more earned marginal scores.

Introduced two years ago, the small front overlap test has been a difficult one for automakers to master, particularly so for small cars, which have less weight to absorb the forces of a car accident. So far, IIHS has tested 32 vehicles in the small-car segment and 13 have earned marginal or poor scores. On the flip side, 19 earned good or acceptable scores.

“Consumers trading the inherent safety of a larger vehicle for the convenience or fuel economy of a small car should focus their search on these vehicles with state-of-the-art safety designs,” said Joe Nolan, senior vice president for vehicle research at IIHS.

Continue reading Mini Cooper Countryman only small car to earn good grade in latest IIHS crash tests [w/video]

Mini Cooper Countryman only small car to earn good grade in latest IIHS crash tests [w/video] originally appeared on Autoblog on Wed, 30 Jul 2014 11:01:00 EST. Please see our terms for use of feeds.

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Mazda CX-5 named Japan’s Car of The Year, Subaru BR-Z wins "Special Award"

Published by Mazda Blogs on December 3rd, 2012

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The Mazda CX-5 stamped its Kodo design and SkyActiv technology authority all over the Japan Car of the Year awards, taking the top prize ahead of the Subaru BRZ/Toyota GT 86. It is Mazda’s second victory in the last ten years, the 2005 MX-5 claiming the same trophy, and the fourth time the Hiroshima company has won.

The award is decided by 60 local “automotive experts and journalists,” and open to any passenger car released in Japan from November 1, 2011 to October 31, 2012 that has sold more than 500 units. Each judge gets 25 votes, his or her top vote getting 10 points, the rest of the points being spread among the judge’s choice for the next best four cars.

The second-place getters were the Toyobaru twins with 318 votes, the surprise being they didn’t beat or get any closer to the crossover. The Subaru BRZ did claw some mojo back, earning the Special Award given to cars that have made “an exceptional impact.” The BMW 3 Series was third overall and won the Import Car of the Year award with plenty of room between it and the second place Range Rover Evoque.

The full list of winners is below, along with press releases from the organization and the manufacturers. Congratulations to Mazda on the win.

Continue reading Mazda CX-5 named Japan’s Car of The Year, Subaru BR-Z wins “Special Award”

Mazda CX-5 named Japan’s Car of The Year, Subaru BR-Z wins “Special Award” originally appeared on Autoblog on Mon, 03 Dec 2012 10:33:00 EST. Please see our terms for use of feeds.

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Mazda under fire for "crass commercialization" of Dr. Seuss’ Lorax [w/video]

Published by Mazda Blogs on February 29th, 2012

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Mazda CX-5 Lorax ad

mazda #saveloraxOver on Twitter, we recently had a discussion over whether or not it was fair for the cinematic version of Dr. Seuss’ Lorax to be out shilling for the Mazda CX-5. Turns out, we’re not the only ones who question the logic here – the Lorax speaks for the trees, not Skyactiv CUVs, right? Seemingly of like minds, an organization called Rethinking The Automobile is circulating a petition to “Protect The Lorax” by pulling the “offensive” ads.

Rethinking the Automobile is a project of OpenPlans and their petition reads, in part:

in these advertisements Mazda and Universal claim that a new automobile is “Certified Truffula Tree Friendly” and imply an endorsement of their product by the cherished title character of “The Lorax.” By airing these advertisements, Mazda and Universal have shamelessly turned a character who has inspired millions of children to care about their environment into a car salesman. Cars–even ones that pollute a little less–are neither kid-friendly nor good for the environment.

This movie Lorax’s message, Rethinking The Automobile says, runs counter to “the spirit and message of Dr. Seuss’ acclaimed book” and is nothing more than “crass commercialization.”

The whole thing is blowing up on Twitter, too, thanks to the #savelorax hashtag and a creature for speaks for the petition, the Zozo. The Zozo is also into “smart transportation solutions including walking, biking, and transit so that kids can grow up in a world with safe, healthy, livable, walkable communities. Zozo works with kids to fix the harm that automobile traffic does to our world.”

It isn’t immediately clear how many people Rethinking The Automobile represents – a check of its website reveals that the organization was started by a self-described serial entrepreneur, Mark Gorton, who is an advocate for “livable streets.”

One thing is clear, however – the CX-5 might be one of the most fuel-efficient crossovers on the market and it may be winning friends among reviewers, but clearly not everyone is pleased… at least with Mazda’s marketing efforts. Click past the jump to watch the commercial in question.

Continue reading Mazda under fire for “crass commercialization” of Dr. Seuss’ Lorax [w/video]

Mazda under fire for “crass commercialization” of Dr. Seuss’ Lorax [w/video] originally appeared on Autoblog on Wed, 29 Feb 2012 12:59:00 EST. Please see our terms for use of feeds.

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