The Cure For The Common Corolla
I hate the Toyota Corolla. I’m not talking about the new 2014 model; I can’t yet judge a car I haven’t driven. I’m referring to the current, old-as-dirt sedan. As an appliance, I get why people buy it, but it represents everything that I, as a car enthusiast, dislike. I don’t like looking at it, I don’t like sitting in it, and I really don’t like driving it. There is absolutely no amount of emotion dialed into any part of the Corolla experience and every other vehicle in the segment is a far better choice. But still, somehow, Toyota sells ’em like hotcakes.
Thankfully, there are a lot of people who agree with me. And for folks like us, companies like Mazda exist. This small Japanese automaker places emotion and driver involvement as its top priorities when creating new products, and mostly – especially in recent years – the end results have been great. The new CX-5 crossover is a doll, to say nothing of the rakish and lovely new Mazda6 that launched earlier this year. And let’s not forget the Miata…
It’s a shame, then, that Mazda’s sales numbers have never correlated with how we enthusiasts feel about the products, though a lot of that simply has to do with the company’s weaker advertising efforts, not to mention a less robust dealer network. Mazda continues to build cars that are great to drive above all, and the automaker is slowly but surely getting its refinement issues and infotainment technologies in order. This new 2014 Mazda3 aims to offer the best of the brand’s new Skyactiv powertrain DNA, housed in a package with features and technologies that stand up to every other car in the highly competitive C segment.
It is everything the Corolla is not. And it’s fantastic.