Posts Tagged ‘infiniti’

Mercedes, Infiniti, Lexus rank tops with mystery shoppers

Published by Mazda Blogs on July 11th, 2013

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If you want the best experience possible when buying a new car, then you’d better head down to your local Mercedes-Benz, Infiniti, or Lexus showroom. According a mystery shopper study conducted by the Pied Piper Prospect Satisfaction Index, those three luxury brands ranked highest among the 33 makes surveyed. The highest scoring mainstream brands included GMC, Hyundai, Kia, and Ford.

The study asked 5,203 mystery shoppers about the tactics used by salespeople during their most recent automotive purchases, and found a few interesting parallels along the way. For example, dealers at Infiniti, Land Rover, and Smart leaned heavily on vehicle walk-arounds with potential customers, while Jaguar, Volvo, and Audi were quick to point out exclusive features.

This study contrasts with a similar study conducted by JD Power in 2012. Its Sales Satisfaction Survey listed Mini as the top scorer, while Pied Piper’s mystery shoppers ranked the BMW-owned brand below the industry average. Lexus scored highly on both surveys, as did Infiniti and GMC.

Not all brands fared well with the mystery shoppers. Lincoln, Chrysler, Mazda, Mitsubishi, and Scion all finished well below the industry average. According to an analysis on Automotive News, the lower scoring brands suffered from a lack of product and dealers that would push potential customers away from their desired brands. Scroll down for the official press release.

Continue reading Mercedes, Infiniti, Lexus rank tops with mystery shoppers

Mercedes, Infiniti, Lexus rank tops with mystery shoppers originally appeared on Autoblog on Thu, 11 Jul 2013 08:44:00 EST. Please see our terms for use of feeds.

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Toyota CEO lists favorite cars from other automakers

Published by Mazda Blogs on May 21st, 2012

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During a meeting of the Japan Automobile Manufacturers Association, Toyota president Akio Toyoda offered a “Chapeau!” to his fellow CEOs by listing his favorite cars from other makers. He listed just one vehicle from five makers represented on the board, in alphabetical order: the Honda NSX, Isuzu Bellett, Mazda Cosmo, Mitsubishi Pajero (our Montero) and Nissan Skyline.

Toyoda didn’t give his reasons for choosing these car beyond each being “memorable.” Even so, going through the list any car enthusiast knows the Honda (Acura in the States) NSX needs no introduction nor explanation. The Mitsubishi Pajero is probably as well known for it’s off-road excellence as it is for its name change in Spanish-speaking lands due to the word “pajero” – all the more intriguing when it’s apparently named after an Argentine cat, Leopardus pajeros. And although the “Skyline” moniker was made famous overseas by the GT-R, the Nissan Skyline that Toyoda references has a long history and is our Infiniti G.

The Mazda Cosmo (pictured) was an Italian-esque little coupe produced from 1967 to 1995, the first series production vehicle with a two-rotor rotary engine. The Isuzu Bellett was that firm’s in-house replacement for the English Hillmans it was rebranding, the first Japanese car to get GT badging (it would also get a GT-R version), and it would cover just about every segment with sedan, coupe, station wagon and pickup truck variants.

Toyota CEO lists favorite cars from other automakers originally appeared on Autoblog on Mon, 21 May 2012 17:35:00 EST. Please see our terms for use of feeds.

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