Posts Tagged ‘honda-civic’

Mazda3 sales off to rocky start despite massive critical acclaim [UPDATE]

Published by Mazda Blogs on March 19th, 2014

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2014 Mazda3

UPDATE: We’ve updated this post to include quotes and information from Eric Booth, Senior Manager of Public Relations at Mazda USA.

Like just about every other auto publication we’ve seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren’t helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.

According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn’t helping that the entire compact segment is down five percent this year as well.

The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN. “We are not chasing sales volume; we are chasing profit,” says Eric Booth, Senior Manager of Public Relations at Mazda USA.

There is hope on the horizon, though. Mazda’s factory in Mexico will build 10,000 Mazda3s a month by June. “The Mexican plant will help Mazda profitability,” said industry analyst Stephanie Brinley of IHS Automotive to Autoblog. Also, keep in mind that the automaker has about half as many dealers as Toyota or Honda. Brinley said that the 3 doesn’t have to match the volume of the Corolla to be a success, but it “doesn’t want to get lost in the noise,” she said.

If the Mazda wants the 3 to keep up, it will need to find a way to either price the car more competitively or show customers why it’s worth the extra cash over the Corolla and Civic. It’s quite a challenge.

Mazda3 sales off to rocky start despite massive critical acclaim [UPDATE] originally appeared on Autoblog on Tue, 18 Mar 2014 11:30:00 EST. Please see our terms for use of feeds.

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Remember when C-segment cars were supposed to be hot stuff? Yeah, about that…

Published by Mazda Blogs on March 10th, 2014

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Honda Civic

What do the Dodge Dart, Ford Focus, Honda Civic, Mazda3, Subaru Impreza, Toyota Corolla and Volkswagen Jetta all have in common? Well, actually, lots. They are all four-door sedans that fall into the so-called C-segment, and they are all trending downward in sales. This data comes courtesy of Wards Auto, and, while not all such vehicles are down – the Hyunai Elantra has been trending upward – the deficit reportedly rings in at six-percent overall for the segment.

Where are all those compact sedan buyers going? To compact SUVs, at least in part. Wards cites data showing that sales of small SUVs and crossovers are up big over the last several months. Vehicles like the Honda CR-V, Toyota RAV4 and Mazda CX-5 are all showing sales increases as buyers shift from sedans to utility vehicles, says Wards.

Still, it’s way too early for automakers to give up on C-segment sedans. Though down, sales of popular models like the Civic and Corolla are good enough to put them well into the top 10 sales chart (in ninth and sixth place, respectively).

Remember when C-segment cars were supposed to be hot stuff? Yeah, about that… originally appeared on Autoblog on Mon, 10 Mar 2014 15:30:00 EST. Please see our terms for use of feeds.

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Five vehicles named Top Safety Pick+ including new Civic, MKZ

Published by Mazda Blogs on March 9th, 2013

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In an attempt to help push vehicle safety to a higher level, the Insurance Institute for Highway Safety created a stricter Top Safety Pick+ rating last year, which incorporates a brutal small overlap test and requires cars to get Good ratings in four out of the five categories (and no less than Acceptable in the fifth). Joining the list of the safest cars of 2013, the 2013 Volvo XC60, Lincoln MKZ, Honda Civic (sedan and coupe) and the 2014 Mazda6 have all received the coveted TSP+ rating.

The Mazda6 and Lincoln MKZ have both been completely redesigned, and both received Acceptable ratings in the small overlap test. The Honda Civic, coming off its emergency refresh for 2013, is the first small car to be subjected to the small overlap test, and IIHS says that one of the car’s many upgrades includes a stiffer front structure allowing it to receive Good ratings in all categories. Similarly, the XC60 gets all Good ratings thanks to, according to IIHS, Volvo updating the airbag software allowing the side airbags to inflate during the small overlap test.

The 2014 Subaru Forester has not yet been subjected to the small overlap test, so it must make do with just a Top Safety Pick rating until the IIHS tests small utility vehicles, which is expected to happen later in the spring.

Continue reading Five vehicles named Top Safety Pick+ including new Civic, MKZ

Five vehicles named Top Safety Pick+ including new Civic, MKZ originally appeared on Autoblog on Fri, 08 Mar 2013 17:44:00 EST. Please see our terms for use of feeds.

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2012 Mazda3 Skyactiv

Published by Mazda Blogs on October 21st, 2011

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Does Technology Make A Segment Leader?

2012 Mazda3 Skyactiv

Want to give yourself a headache? Go out and shop for a new compact sedan with the stipulation that it must have seating for up to five passengers and a highway EPA fuel economy rating in the high-30-mpg range or better. You won’t have to look hard, because it seems nearly every automaker is jumping into an already crowded segment and delivering this type of vehicle. Without much effort, we can alphabetically list the Chevrolet Cruze, Ford Focus, Honda Civic, Hyundai Elantra, Mazda3 and Toyota Corolla. Spend a bit more time, and the list opens up even wider.

Sticker prices, fuel economy numbers and warranty terms are objective and indubitable. Driving dynamics, styling and passenger comfort, in sharp contrast, are subjective. To differentiate itself from the crowd, and win consumers over on both fronts, Mazda has worked hard to deliver a competitive compact that is objectively frugal and subjectively stylish while still being fun to drive.

Enter the new 2012 Mazda3 Skyactiv.

Fitted with a new high-compression engine and offered with two new transmissions, the latest of the Mazda’s energy-efficient variants sounds impressive on paper – but so do most redesigned cars at first glance. We recently spent a day in Southern California putting the updated Mazda3 Skyactiv through its paces to determine if the Japanese automaker has really provided us with something revolutionary, or just another round of marketing hype.

Continue reading 2012 Mazda3 Skyactiv

2012 Mazda3 Skyactiv originally appeared on Autoblog on Thu, 20 Oct 2011 11:57:00 EST. Please see our terms for use of feeds.

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Scion, Mitsubishi and Mazda top brands among Gen Y buyers

Published by admin on August 24th, 2011

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Scion emblem

Sure, every age demographic is important to marketing and sales teams in the automotive industry. But automakers would love nothing more than to grab hold of a young person and instill brand loyalty at an early age.

Which manufacturers are actually doing that? According to a study conducted by TrueCar.com, car shoppers aged between 18 and 27 years old are flocking to Scion, Mitsubishi and Mazda.

Referred to as Generation Y, this group represents a vital segment of the car-shopping public. If a brand can grab you here, it has a strong chance of grabbing you again down the road. In 2009 and 2010, Scion was able to capture 21.2 percent of the Gen Y car buyers. Mitsubishi was close behind with 20.3 percent of that market, and Mazda was third with 10.7 percent. Surprisingly, Bugatti failed to make the list.

TrueCar.com also took a look at the specific models that appeal to this young segment of shoppers. The Scion tC, Mitsubishi Lancer and Honda Civic Si nabbed the top three spots for sales in the previous two years. Generation Y clearly has a thing for imports, and you can dig deeper into TrueCar’s findings by reading the full press release posted after the jump.

Continue reading Scion, Mitsubishi and Mazda top brands among Gen Y buyers

Scion, Mitsubishi and Mazda top brands among Gen Y buyers originally appeared on Autoblog on Tue, 12 Jul 2011 08:58:00 EST. Please see our terms for use of feeds.

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