Posts Tagged ‘economy’

Mazda to celebrate 25 years of MX-5 with 15 Miatas in New York

Published by Mazda Blogs on March 20th, 2014

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1989 Mazda Miata

Having first debuted at the Chicago Auto Show in 1989, the Mazda MX-5 Miata has been on the market now for an impressive 25 years. So to celebrate that quarter-century anniversary, Mazda is bringing no less than 15 examples of the legendary roadster from throughout its history to the New York Auto Show this year.

Mazda isn’t saying just which versions of the MX-5 it’s bringing to the Javitz center this year, but with three generations to choose from and over 900,000 units built and sold, there are plenty of examples – including production versions, special editions and concept cars.

What would really put the cherry on this birthday cake, however, would be if Mazda were to surprise us in Manhattan with the debut of the highly anticipated fourth-generation Miata that we’re expecting to debut sometime this year.

The new MX-5 is tipped to go back to its roots style-wise, but grow in length ever so slightly to accommodate the requirements of Alfa Romeo, which was supposed to be partnering with Mazda on the development of the new roadster but is now said to be getting cold feet over the prospect of manufacturing an Alfa in Japan.

Continue reading Mazda to celebrate 25 years of MX-5 with 15 Miatas in New York

Mazda to celebrate 25 years of MX-5 with 15 Miatas in New York originally appeared on Autoblog on Thu, 20 Mar 2014 11:00:00 EST. Please see our terms for use of feeds.

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Mazda Hazumi Concept shows up ahead of Geneva

Published by Mazda Blogs on February 26th, 2014

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Mazda Hazumi Concept

Last week, Mazda officially teased its Geneva-bound Hazumi concept, showing little more than an aggressive headlamp design. But now, thanks to the magic of the Internet, another rendering of the Hazumi has appeared on the web, and, well, it’s totes adorbs.

In Mazda’s original release from last week, we were told that the name “Hazumi” means “spring up” or “bound” in Japanese, and is “particularly well-suited to a small car that appears to be bursting with energy.” And now that we’re getting a nearly full glimpse of the thing, we absolutely have to agree. The company’s Kodo design language offers aggressive style in a cute little shape, and the usual raft of concept car-spec treatments (no mirrors, huge wheels, etc.) make it look even more comical and delightful.

Indeed, the Hazumi is understood to preview the next Mazda2 subcompact, and if this concept car points the way forward for Mazda’s tiniest hatch, consider us totally geeked. Mazda is also set to debut its new 1.5-liter Skyactiv-D diesel engine at the Geneva Motor Show next week, and while the company hasn’t confirmed if that powerplant will make its way into the next Mazda2, it sure makes sense, at least overseas. Stay tuned.

Mazda Hazumi Concept shows up ahead of Geneva originally appeared on Autoblog on Tue, 25 Feb 2014 10:59:00 EST. Please see our terms for use of feeds.

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IIHS tests 11 minicars, finds them wanting in small-overlap crash test

Published by Mazda Blogs on January 22nd, 2014

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IIHS minicar small-overlap crash tests

IIHS minicar small-overlap testingThe Insurance Institute for Highway Safety and its challenging small-overlap crash test have passed judgment. In testing of nearly a dozen minicars, only one vehicle scored an acceptable rating on the ultra-tough test, which was instituted in August 2012.

The Chevrolet Spark was the only car out of 11 to net an “Acceptable” rating in the small-overlap test and the only one to be named a 2014 Top Safety Pick. The IIHS has four rating levels – Poor, Marginal, Acceptable and Good.

The Mazda2, Kia Rio, Toyota Yaris and 2014 Ford Fiesta all netted “Marginal” scores on the small-overlap test, while the 2014 Mitsubishi Mirage, Nissan Versa, Toyota Prius C, Hyundai Accent, Fiat 500 and Honda Fit all netted “Poor” ratings. We’ve posted the full score result sheet to the right.

“Small, lightweight vehicles have an inherent safety disadvantage. That’s why it’s even more important to choose one with the best occupant protection,” said Joe Nolan, IIHS’ senior VP for vehicle research. “Unfortunately, as a group, minicars aren’t performing as well as other vehicle categories in the small overlap crash.”

Scroll down for the official press release from the Insurance Institute for Highway Safety.

Continue reading IIHS tests 11 minicars, finds them wanting in small-overlap crash test

IIHS tests 11 minicars, finds them wanting in small-overlap crash test originally appeared on Autoblog on Wed, 22 Jan 2014 00:01:00 EST. Please see our terms for use of feeds.

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Mazda planning ‘aggressive’ dealer shakeup

Published by Mazda Blogs on December 17th, 2013

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Auto Sales Mazda

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it’s going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.

The purge won’t just be limited to dealers that aren’t performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn’t clear how many dealers are being targeted or at what point Mazda would end its cull.

This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there’s not much mention of what other regions are being looked at.

The shuffling of dealers is being called “aggressive” by Akira Marumoto, Mazda’s North American executive vice president. “I believe we can achieve our goal. Our initiatives are bearing fruit,” Marumoto told Automotive News at last month’s Tokyo Motor Show.

As we mentioned in a previous story, Mazda’s 400,000-unit goal is going to be done largely on the back of the Mazda3, which is still being rolled out.

Mazda planning ‘aggressive’ dealer shakeup originally appeared on Autoblog on Tue, 17 Dec 2013 17:57:00 EST. Please see our terms for use of feeds.

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Next-gen Mazda2 designed for ‘predominantly feminine’ appeal

Published by Mazda Blogs on November 27th, 2013

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We can’t ever think of a time we’ve heard anyone accuse the current Mazda2 of being too edgy, which makes reports of a softer design for the next-gen model a little surprising. Autocar reports that when the new 2 debuts next fall, it will have a “softer, more feminine appeal” than the current design.

This description lends a little more credibility to the Japanese magazine image we saw of the car back in July. Aside from Mazda’s Kodo-inspired signature face, that picture did reveal softer lines, especially along the side of the car. This softened styling is to appeal to the car’s target market, which Mazda’s European design chief is reported to have called a “predominantly feminine customer base.” Last we heard, though, Mazda might keep the next 2 out of the US due to slow sales.

The 2015 Mazda2 will reportedly ride on a shortened version of the platform used for the CX-5, but Autocar mentions that its platform could also be the basis of a new subcompact crossover – possibly to go up against vehicles like the Buick Encore and the upcoming Honda Fit-based crossover called the Vezel.

Next-gen Mazda2 designed for ‘predominantly feminine’ appeal originally appeared on Autoblog on Tue, 26 Nov 2013 18:00:00 EST. Please see our terms for use of feeds.

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2014 Mazda6 earns Popular Mechanics’ ‘Car of the Year’

Published by Mazda Blogs on November 12th, 2013

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2014 Mazda6 Long-Termer

Ring one up for Mazda. The Japanese brand’s midsize offering, the Mazda6, has been named Popular Mechanics‘ Car of the Year. The 6 received a comprehensive reworking for the 2014 model year that saw it adopt sleek, sexy sheet metal; a clean, logical interior; and powertrain technologies that allow it to net some of the best fuel economy available in a gas-powered, non-hybrid sedan.

Popular Mechanics praised the 6′s Skyactiv 2.5-liter, 184-horsepower engine, as well as its agility and responsiveness during testing. It also remarked on the functional, but well designed cabin, and the degree of available technology.

“The Mazda6 really impressed us with how well it delivers so many things modern car owners want: great mileage, fun road-handling, upscale features and looks – and remarkable value,” said Jim Meigs, Editor-in-Chief of Popular Mechanics.

“To be named Car of the Year by a publication as esteemed as Popular Mechanics is as flattering as it is humbling,” said Mazda’s president and CEO, Jim O’Sullivan.

Besides crowning the Mazda6 as Car of the Year, Popular Mechanics named the new Chevrolet Corvette Stingray as its Performance Car of the Year, the Nissan Versa Note as its Value Car, the new Ram Heavy Duty as its Hauler, and the Mercedes-Benz S-Class as its Technical Innovation of the Year. Scroll down for the official press release from Mazda and Popular Mechanics.

Continue reading 2014 Mazda6 earns Popular Mechanics’ ‘Car of the Year’

2014 Mazda6 earns Popular Mechanics’ ‘Car of the Year’ originally appeared on Autoblog on Tue, 12 Nov 2013 14:32:00 EST. Please see our terms for use of feeds.

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Mazda struggles to meet demand on rising sales

Published by Mazda Blogs on September 23rd, 2013

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Demand for Mazdas is high, but supply is tight, resulting in a slower sales increase compared to last year.

For Mazda there’s good and not-so-good news on the heels of strong US sales in 2012: demand is high – especially for the Mazda3, Mazda6 and CX-5 – but supply is low, TheDetroitBureau.com reports. That’s partly because all Mazda production happens in Japan, since it ended its alliance with Ford and pulled out of a joint venture with the Blue Oval building cars in suburban Detroit last year.

In 2012, Mazda sales here jumped 26.4 percent, but 2013 sales through August have just been keeping pace with the overall US auto industry, increasing at a rate of 6.8 percent. Mazda North American Operations director of marketing and communications Jeremy Barnes says that sales have slowed because the company is facing challenges delivering products here.

That should be offset somewhat as Mazda rolls out its all-new (and quite good) 2014 Mazda3 sedan in the fourth quarter. Currently Mazda3 sales represent 40 percent of the automaker’s total sales in the US, TheDetroitBureau.com reports. Sales should also experience a boost when Mazda opens up a new plant in Mexico in spring 2014.

In the meantime, the CX-5 has done very well lately, which experienced a sales increase of 82.3 percent in August – the crossover’s best month ever. The Mazda6 also had a good August, with a 167-percent increase compared to the same time last year, despite a tight supply.

Mazda struggles to meet demand on rising sales originally appeared on Autoblog on Mon, 23 Sep 2013 14:15:00 EST. Please see our terms for use of feeds.

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2014 Mazda3 configurator zoom-zooms to life

Published by Mazda Blogs on August 29th, 2013

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2014 Mazda3 Configurator

The 2014 Mazda3 is probably going to be on a lot of shopping lists, thanks to its striking good looks, clean interior treatment, fuel economy and driving character. If it happens to be on your personal list of new cars to test, you’ll be happy to see that the configurator for Mazda’s newest product has officially gone online.

In terms of build-your-own web items, configuring a 3 isn’t much of a departure from the rest of the Mazda range. Most of the work comes from choosing one of the three trim levels – Sport, Touring and Grand Touring – and selecting either the 155-horsepower, 2.0-liter, Skyactiv four-cylinder or its larger sibling, the 184-horsepower, 2.5-liter, Skyactiv four. From there, a simple range of color and interior finishes are available, before a slim list of packages, options and accessories. Really, Mazda’s made it easy to get through this build process.

Click on over to the configurator and take a look at the options, colors and prices for Mazda’s newest five-door hatchback.

2014 Mazda3 configurator zoom-zooms to life originally appeared on Autoblog on Thu, 29 Aug 2013 11:32:00 EST. Please see our terms for use of feeds.

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2014 Mazda3

Published by Mazda Blogs on July 12th, 2013

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The Cure For The Common Corolla

2014 Mazda3

I hate the Toyota Corolla. I’m not talking about the new 2014 model; I can’t yet judge a car I haven’t driven. I’m referring to the current, old-as-dirt sedan. As an appliance, I get why people buy it, but it represents everything that I, as a car enthusiast, dislike. I don’t like looking at it, I don’t like sitting in it, and I really don’t like driving it. There is absolutely no amount of emotion dialed into any part of the Corolla experience and every other vehicle in the segment is a far better choice. But still, somehow, Toyota sells ‘em like hotcakes.

Thankfully, there are a lot of people who agree with me. And for folks like us, companies like Mazda exist. This small Japanese automaker places emotion and driver involvement as its top priorities when creating new products, and mostly – especially in recent years – the end results have been great. The new CX-5 crossover is a doll, to say nothing of the rakish and lovely new Mazda6 that launched earlier this year. And let’s not forget the Miata

It’s a shame, then, that Mazda’s sales numbers have never correlated with how we enthusiasts feel about the products, though a lot of that simply has to do with the company’s weaker advertising efforts, not to mention a less robust dealer network. Mazda continues to build cars that are great to drive above all, and the automaker is slowly but surely getting its refinement issues and infotainment technologies in order. This new 2014 Mazda3 aims to offer the best of the brand’s new Skyactiv powertrain DNA, housed in a package with features and technologies that stand up to every other car in the highly competitive C segment.

It is everything the Corolla is not. And it’s fantastic.

Continue reading 2014 Mazda3

2014 Mazda3 originally appeared on Autoblog on Fri, 12 Jul 2013 11:57:00 EST. Please see our terms for use of feeds.

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More photos of the 2014 Mazda3 sedan

Published by Mazda Blogs on July 10th, 2013

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2014 Mazda3 sedan

Thanks to the folks at Top Gear Russia, we got an early glimpse of the 2014 Mazda3 sedan. Now, Mazda has released more images of its sleek new four-door, and if you like what the Japanese automaker has done with the five-door hatchback, you won’t find anything to complain about with the sedan.

Many would argue that the Mazda3 sedan looks like a scaled-down version of the new Mazda6, and in many cases, that’s true. But there are subtle details about the Mazda3 that we really like, starting with the larger grille that makes for a slightly more aggressive front end. On the profile, we like how the strong arching character lines that flow over the front and rear wheel wells intersect in the middle of the car and then taper off. At the rear, a short decklid rounds off a very clean design with taillamps that are indeed reminiscent of the larger Mazda6.

We can’t yet confirm powertrain details (or any other specifications, really), but we fully expect the same 2.0-liter and 2.5-liter Skyactiv-G engines to carry over from the hatchback, as well as the six-speed automatic and manual transmissions.

We’ll have more to say about the 2014 Mazda3 in the very near future, but for now, take a glance through the gallery above to see the new sedan from all angles. Be sure to check out or new gallery of hatchback photos below, too.

More photos of the 2014 Mazda3 sedan originally appeared on Autoblog on Wed, 10 Jul 2013 08:44:00 EST. Please see our terms for use of feeds.

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