Posts Tagged ‘design-style’

Mazda Miata ‘fathers’ Hall and Case offer a tour through the roadster’s history

Published by Mazda Blogs on September 10th, 2014

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Mazda MX-5 Miata history with Dean Case and Bob Hall

The original Mazda Miata broke onto the automotive scene in 1989 and was a huge success. However, the convertible’s genesis goes all the way back to the early ’80s. Bob Hall and Dean Case were among the inside men of the program on the US side, and they were on hand at Mazda Raceway Laguna Seca during the recent MX-5 event there to tell some of their stories about the project’s beginning.

Hall was on the Miata project from very early on, and one of his most fascinating stories is how the convertible got its shape. The droptop wasn’t necessarily going to be a rear-wheel drive roadster. There were both front-wheel-drive coupe and mid-engine concepts being considered. In fact, the classic look of the NA generation was the least favorite of the three at the sketch stage.

Hall comes off as a jokester hiding a genius mind. He has a fountain of information in his head about what a Miata should be, but it all comes down to “less is more.” However, he admits that it’s easy to conceive that idea, but it’s much harder to actually execute it well.

If you’re interested in the inside stories of automotive history, this is a video to check out.

Continue reading Mazda Miata ‘fathers’ Hall and Case offer a tour through the roadster’s history

Mazda Miata ‘fathers’ Hall and Case offer a tour through the roadster’s history originally appeared on Autoblog on Wed, 10 Sep 2014 16:56:00 EST. Please see our terms for use of feeds.

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Mazda Hazumi Concept shows up ahead of Geneva

Published by Mazda Blogs on February 26th, 2014

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Mazda Hazumi Concept

Last week, Mazda officially teased its Geneva-bound Hazumi concept, showing little more than an aggressive headlamp design. But now, thanks to the magic of the Internet, another rendering of the Hazumi has appeared on the web, and, well, it’s totes adorbs.

In Mazda’s original release from last week, we were told that the name “Hazumi” means “spring up” or “bound” in Japanese, and is “particularly well-suited to a small car that appears to be bursting with energy.” And now that we’re getting a nearly full glimpse of the thing, we absolutely have to agree. The company’s Kodo design language offers aggressive style in a cute little shape, and the usual raft of concept car-spec treatments (no mirrors, huge wheels, etc.) make it look even more comical and delightful.

Indeed, the Hazumi is understood to preview the next Mazda2 subcompact, and if this concept car points the way forward for Mazda’s tiniest hatch, consider us totally geeked. Mazda is also set to debut its new 1.5-liter Skyactiv-D diesel engine at the Geneva Motor Show next week, and while the company hasn’t confirmed if that powerplant will make its way into the next Mazda2, it sure makes sense, at least overseas. Stay tuned.

Mazda Hazumi Concept shows up ahead of Geneva originally appeared on Autoblog on Tue, 25 Feb 2014 10:59:00 EST. Please see our terms for use of feeds.

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Mazda poaches designer Kevin Rice back from BMW

Published by Mazda Blogs on October 30th, 2013

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Kevin Rice

Kevin Rice left Mazda a baker’s dozen years ago, but now he’s back.

A graduate of the Transportation Design program at Coventry University (just across town from Jaguar headquarters), Rice worked his way up in the industry working for the likes of Opel and Italdesign Giugiaro before landing a job at Mazda. Between 1995 and 2000, he collaborated on such projects as the RX-8 and the 1999 Neospace concept that previewed the Mazda2 before moving on to BMW, where the new 3 Series and 4 Series were among the last projects he worked on during his 13-year tenure in Munich.

Now back at Mazda, Rice has been named the Japanese automaker’s new creative director, charged with further honing the brand’s KODO design language from its European headquarters in Oberursel, Germany. We’re looking forward to seeing what he and his design team come up with in the coming years.

Continue reading Mazda poaches designer Kevin Rice back from BMW

Mazda poaches designer Kevin Rice back from BMW originally appeared on Autoblog on Wed, 30 Oct 2013 11:02:00 EST. Please see our terms for use of feeds.

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New Mazda6 teased yet again, full profile revealed [w/video]

Published by Mazda Blogs on July 20th, 2012

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Mazda6 profile teaser image

The painfully slow striptease of the next Mazda6 continues unabated. Fortunately for us, the Japanese automaker has seen fit to reveal the car’s full profile, albeit in a video that never shows the car in its entirety.

We’ve gone ahead and created a composite image based on screen captures – it’s far from perfect, but hopefully it gives us an idea of how Mazda’s swoopy new family sedan is shaping up. Click on the image above to see it in high resolution.

As before, we see clear evidence that Mazda is using the Kodo “Soul of Motion” design language of its Takeri Concept as the starting point for the 6′s shape, and that’s a good thing. We’re expecting four-cylinder power relying heavily on Mazda’s Skyactiv fuel-saving technology.

Fell free to have a gander at teasers one, two and three, then satiate your voyeuristic notions by scrolling down below for the latest video.

Continue reading New Mazda6 teased yet again, full profile revealed [w/video]

New Mazda6 teased yet again, full profile revealed [w/video] originally appeared on Autoblog on Fri, 20 Jul 2012 12:59:00 EST. Please see our terms for use of feeds.

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Mazda MX-5 Miata gets Black Tuned for Japan

Published by Mazda Blogs on October 6th, 2011

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Mazda MX-5 Black Tuned Roadster

Even the plucky Mazda MX-5 isn’t safe from the temptation of a black edition. Mazda has just rolled out a Black Tuned Roadster in Japan, complete with a little more style than your run-of-the-mill convertible. The package is largely aesthetic thanks to the addition of a Brilliant Black retractable hard top roof and door mirrors as well as Gun Metallic 17-inch alloy wheels. Inside, both the seats and the steering wheel are covered in black leather with sand-colored contrasting stitching. Mazda is only offering the Black Tuned Roadster in three colors; Spirited Green Metallic, Velocity Red Mica and Crystal White Pearl Mica. But not… ummm… black.

As befitting a retractable hard top model, the Black Tuned Roadster comes as loaded as they get with standard gear like a Bose sound system and heated front buckets. Mazda isn’t saying how many of the models it plans to build, but we do know that base models come with a six-speed manual transmission while a six-speed automatic is also available. Japanese buyers can expect to shell out


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