Posts Tagged ‘daihatsu’

Ever wonder how to really pronounce Japanese automaker names?

Published by Mazda Blogs on September 26th, 2014

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Japanese Auto Brand Pronunciation

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final ‘e’ in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the ‘u’ in Jaguar a special delivery or to say the ‘ua’ diphthong as more of a ‘w’ sound, as usually happens in the US.

This short video doesn’t answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short ‘i’ sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it’s actually said in the language. Even if this doesn’t change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Continue reading Ever wonder how to really pronounce Japanese automaker names?

Ever wonder how to really pronounce Japanese automaker names? originally appeared on Autoblog on Thu, 25 Sep 2014 20:01:00 EST. Please see our terms for use of feeds.

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Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Published by Mazda Blogs on May 25th, 2014

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Toyota Corolla engine

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.

The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.

According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it’s unclear just when we’ll see the fruits of this partnership on the road.

While the manufacturers have aimed to make improvements by 2020, that goal is part of a larger, 10-year road map, which aims to improve the thermal efficiency of internal combustion engines to 50 percent. Currently, thermal efficiency in gas engines is at 39 percent while diesel is at 42.

The actual targets of improvements will be quite different based on the type of engine. Diesel mills, traditionally a weak point for Japanese manufacturers, will see a focus on reducing NOX emissions and particulate matter, while gas engines will aim for more complete combustion cycles while reducing knock.

Toyota, Honda, Nissan and more collaborating to increase fuel efficiency originally appeared on Autoblog on Sun, 25 May 2014 16:31:00 EST. Please see our terms for use of feeds.

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