Posts Tagged ‘cx-5’

Mazda CX-7 leaving the U.S. market after 2012

Published by Mazda Blogs on March 10th, 2012

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We had a feeling this was coming, but the cat’s now officially out of the bag: The Mazda CX-7 is being discontinued in the United States.

The recently launched 2013 CX-5 will effectively replace the CX-7 (as well as the Ford-sourced Tribute), meaning there won’t really be a void in Mazda’s product lineup. “CX-5 has a clearer competitive set, unlike CX-7, which was in the middle of two segments,” explains Mazda product communications specialist Beverly Braga.

Dimensionally, the CX-5 is slightly smaller than the CX-7, but actually boasts more cargo capacity and overall interior volume. With the rear seats folded, the CX-5 can hold up to 65.4 cubic feet of cargo (compared to 58.6 cubic feet in the CX-7) and has a total of 103.8 cubic feet of overall passenger space (101.7 in CX-7).

What’s more, the CX-5’s nifty new 2.0-liter Skyactiv four-cylinder engine offers substantially better fuel economy than the base 2.5-liter four of the CX-7. And while we’ll certainly miss the potency of the optional 2.3-liter turbo four of the CX-7 – a version of the mill used in the Mazdaspeed3 – we can easily do without its fuel economy ratings of 18/24 miles per gallon city/highway (or 17/21 when paired with all-wheel drive – ouch!).

This may be the end of the road for the CX-7 in the U.S., but Mazda says that sales of the crossover will still continue in other markets. The CX-7 will officially be phased out at the end of the 2012 model year.

Mazda CX-7 leaving the U.S. market after 2012 originally appeared on Autoblog on Fri, 09 Mar 2012 14:13:00 EST. Please see our terms for use of feeds.

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Mazda under fire for "crass commercialization" of Dr. Seuss’ Lorax [w/video]

Published by Mazda Blogs on February 29th, 2012

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Mazda CX-5 Lorax ad

mazda #saveloraxOver on Twitter, we recently had a discussion over whether or not it was fair for the cinematic version of Dr. Seuss’ Lorax to be out shilling for the Mazda CX-5. Turns out, we’re not the only ones who question the logic here – the Lorax speaks for the trees, not Skyactiv CUVs, right? Seemingly of like minds, an organization called Rethinking The Automobile is circulating a petition to “Protect The Lorax” by pulling the “offensive” ads.

Rethinking the Automobile is a project of OpenPlans and their petition reads, in part:

in these advertisements Mazda and Universal claim that a new automobile is “Certified Truffula Tree Friendly” and imply an endorsement of their product by the cherished title character of “The Lorax.” By airing these advertisements, Mazda and Universal have shamelessly turned a character who has inspired millions of children to care about their environment into a car salesman. Cars–even ones that pollute a little less–are neither kid-friendly nor good for the environment.

This movie Lorax’s message, Rethinking The Automobile says, runs counter to “the spirit and message of Dr. Seuss’ acclaimed book” and is nothing more than “crass commercialization.”

The whole thing is blowing up on Twitter, too, thanks to the #savelorax hashtag and a creature for speaks for the petition, the Zozo. The Zozo is also into “smart transportation solutions including walking, biking, and transit so that kids can grow up in a world with safe, healthy, livable, walkable communities. Zozo works with kids to fix the harm that automobile traffic does to our world.”

It isn’t immediately clear how many people Rethinking The Automobile represents – a check of its website reveals that the organization was started by a self-described serial entrepreneur, Mark Gorton, who is an advocate for “livable streets.”

One thing is clear, however – the CX-5 might be one of the most fuel-efficient crossovers on the market and it may be winning friends among reviewers, but clearly not everyone is pleased… at least with Mazda’s marketing efforts. Click past the jump to watch the commercial in question.

Continue reading Mazda under fire for “crass commercialization” of Dr. Seuss’ Lorax [w/video]

Mazda under fire for “crass commercialization” of Dr. Seuss’ Lorax [w/video] originally appeared on Autoblog on Wed, 29 Feb 2012 12:59:00 EST. Please see our terms for use of feeds.

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