Posts Tagged ‘corolla’

Mazda3 sales off to rocky start despite massive critical acclaim [UPDATE]

Published by Mazda Blogs on March 19th, 2014

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2014 Mazda3

UPDATE: We’ve updated this post to include quotes and information from Eric Booth, Senior Manager of Public Relations at Mazda USA.

Like just about every other auto publication we’ve seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren’t helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.

According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn’t helping that the entire compact segment is down five percent this year as well.

The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN. “We are not chasing sales volume; we are chasing profit,” says Eric Booth, Senior Manager of Public Relations at Mazda USA.

There is hope on the horizon, though. Mazda’s factory in Mexico will build 10,000 Mazda3s a month by June. “The Mexican plant will help Mazda profitability,” said industry analyst Stephanie Brinley of IHS Automotive to Autoblog. Also, keep in mind that the automaker has about half as many dealers as Toyota or Honda. Brinley said that the 3 doesn’t have to match the volume of the Corolla to be a success, but it “doesn’t want to get lost in the noise,” she said.

If the Mazda wants the 3 to keep up, it will need to find a way to either price the car more competitively or show customers why it’s worth the extra cash over the Corolla and Civic. It’s quite a challenge.

Mazda3 sales off to rocky start despite massive critical acclaim [UPDATE] originally appeared on Autoblog on Tue, 18 Mar 2014 11:30:00 EST. Please see our terms for use of feeds.

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2014 Mazda3

Published by Mazda Blogs on July 12th, 2013

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The Cure For The Common Corolla

2014 Mazda3

I hate the Toyota Corolla. I’m not talking about the new 2014 model; I can’t yet judge a car I haven’t driven. I’m referring to the current, old-as-dirt sedan. As an appliance, I get why people buy it, but it represents everything that I, as a car enthusiast, dislike. I don’t like looking at it, I don’t like sitting in it, and I really don’t like driving it. There is absolutely no amount of emotion dialed into any part of the Corolla experience and every other vehicle in the segment is a far better choice. But still, somehow, Toyota sells ‘em like hotcakes.

Thankfully, there are a lot of people who agree with me. And for folks like us, companies like Mazda exist. This small Japanese automaker places emotion and driver involvement as its top priorities when creating new products, and mostly – especially in recent years – the end results have been great. The new CX-5 crossover is a doll, to say nothing of the rakish and lovely new Mazda6 that launched earlier this year. And let’s not forget the Miata

It’s a shame, then, that Mazda’s sales numbers have never correlated with how we enthusiasts feel about the products, though a lot of that simply has to do with the company’s weaker advertising efforts, not to mention a less robust dealer network. Mazda continues to build cars that are great to drive above all, and the automaker is slowly but surely getting its refinement issues and infotainment technologies in order. This new 2014 Mazda3 aims to offer the best of the brand’s new Skyactiv powertrain DNA, housed in a package with features and technologies that stand up to every other car in the highly competitive C segment.

It is everything the Corolla is not. And it’s fantastic.

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2014 Mazda3 originally appeared on Autoblog on Fri, 12 Jul 2013 11:57:00 EST. Please see our terms for use of feeds.

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