Posts Tagged ‘british’

Ever wonder how to really pronounce Japanese automaker names?

Published by Mazda Blogs on September 26th, 2014

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Japanese Auto Brand Pronunciation

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final ‘e’ in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the ‘u’ in Jaguar a special delivery or to say the ‘ua’ diphthong as more of a ‘w’ sound, as usually happens in the US.

This short video doesn’t answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short ‘i’ sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it’s actually said in the language. Even if this doesn’t change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Continue reading Ever wonder how to really pronounce Japanese automaker names?

Ever wonder how to really pronounce Japanese automaker names? originally appeared on Autoblog on Thu, 25 Sep 2014 20:01:00 EST. Please see our terms for use of feeds.

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Weekly Recap: Despite merger, Fiat and Chrysler will maintain local roots as stock offering looms

Published by Mazda Blogs on September 6th, 2014

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Fiat Chrysler Automobiles

Chrysler will still be largely run out of its headquarters in Auburn Hills, MI, and Fiat will be based in Turin, Italy.

Americans and Italians worried that two of their nation’s industrial icons – Chrysler and Fiat – are merging into a British/Dutch corporation with a blurred identity can rest a bit easier, even as an initial public stock offering looms as early as October. Chrysler will still be run mostly out of its headquarters in Auburn Hills, MI, and Fiat will be based in Turin, Italy.

“Operationally, day-to-day operations will sit where they sit today,” Fiat Chrysler Automobiles CEO Sergio Marchionne said during an earnings announcement earlier this summer.

The company will be incorporated in the Netherlands for tax purposes, and the board will meet in London, where unspecified parts of the firm’s “decision-making process” will take place.

“Operationally, London will hold nothing, other than the decision-making process of FCA, meetings of the group executive council and some of the senior leaders will be residing there,” Marchionne said. Specifically, Richard Palmer, FCA’s chief financial officer and a native of Bath, England, will move to London.

Still, Marchionne stressed the company’s move to London is more than symbolic, even if some functions are still unclear.

“It’s a pretty permanent rooting of the organization in London in order to make sure that the machine runs,” he said.

Continue reading Weekly Recap: Despite merger, Fiat and Chrysler will maintain local roots as stock offering looms

Weekly Recap: Despite merger, Fiat and Chrysler will maintain local roots as stock offering looms originally appeared on Autoblog on Sat, 06 Sep 2014 11:00:00 EST. Please see our terms for use of feeds.

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Graffiti artist Banksy turns Mazda Protege into warfare commentary

Published by Mazda Blogs on October 16th, 2013

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Street artist Banksy paints on a Mazda Protege and truck trailer.

British street artist Banksy, who currently resides in New York City for its high pedestrian traffic and plentiful hiding spots, recently took his stencils and spray cans to a truck trailer and an old Mazda to make a commentary about war, according to a video report by Newsy.

Part of the canvas, a late-1990s Mazda Protege, is a sub-$3,000 used car at best, but we’re sure having Banksy’s art sprayed onto it has greatly increased its value, as it did to a piece at a Former Packard plant in Detroit a few years ago. The same goes for the trailer, which looks like it would be right at home attached to a U-Haul rental truck.

The graffito, painted in the Lower East Side of Manhattan, was accompanied by a link to some disturbing audio from a controversial 2007 military video leaked by Wikileaks in 2010. Head on below to watch the video report, and be sure to visit Banksy’s website if you want to see the painting with the audio (listener discretion advised).

Continue reading Graffiti artist Banksy turns Mazda Protege into warfare commentary

Graffiti artist Banksy turns Mazda Protege into warfare commentary originally appeared on Autoblog on Wed, 16 Oct 2013 11:02:00 EST. Please see our terms for use of feeds.

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Mazda takes the long and winding roadster to the British isles with MX-5 Venture Edition

Published by Mazda Blogs on February 23rd, 2012

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Mazda MX-5 Venture Edition

Go back half a century or so and nobody owned the concept of the little roadster quite like the British. These days it belongs to Mazda and its ubiquitous MX-5 Miata, but as if to pay homage, the Japanese automaker has launched a new special edition in the UK.

Called the MX-5 Venture Edition, it bundles a dozen or so additional features into one slick little package. Gunmetal-finish 17-inch alloys, fog lamps and chrome grille are all part and parcel, but the nicest touch is the Havana Brown leather trim inside, with alloy pedals and piano black trim. TomTom sat-nav with a 5.8-inch touch screen and full connectivity keep it current.

It’s available in special shades of black, white or grey, and buyers can choose between soft-top or retractable hard-top, but only 250 examples of the former and 550 of the latter will be made available exclusively in the UK. Check it out in the high-res image gallery and the press release after the jump.

Continue reading Mazda takes the long and winding roadster to the British isles with MX-5 Venture Edition

Mazda takes the long and winding roadster to the British isles with MX-5 Venture Edition originally appeared on Autoblog on Thu, 23 Feb 2012 08:00:00 EST. Please see our terms for use of feeds.

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