Posts Tagged ‘automotive’

Mazda Miata ‘fathers’ Hall and Case offer a tour through the roadster’s history

Published by Mazda Blogs on September 10th, 2014

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Mazda MX-5 Miata history with Dean Case and Bob Hall

The original Mazda Miata broke onto the automotive scene in 1989 and was a huge success. However, the convertible’s genesis goes all the way back to the early ’80s. Bob Hall and Dean Case were among the inside men of the program on the US side, and they were on hand at Mazda Raceway Laguna Seca during the recent MX-5 event there to tell some of their stories about the project’s beginning.

Hall was on the Miata project from very early on, and one of his most fascinating stories is how the convertible got its shape. The droptop wasn’t necessarily going to be a rear-wheel drive roadster. There were both front-wheel-drive coupe and mid-engine concepts being considered. In fact, the classic look of the NA generation was the least favorite of the three at the sketch stage.

Hall comes off as a jokester hiding a genius mind. He has a fountain of information in his head about what a Miata should be, but it all comes down to “less is more.” However, he admits that it’s easy to conceive that idea, but it’s much harder to actually execute it well.

If you’re interested in the inside stories of automotive history, this is a video to check out.

Continue reading Mazda Miata ‘fathers’ Hall and Case offer a tour through the roadster’s history

Mazda Miata ‘fathers’ Hall and Case offer a tour through the roadster’s history originally appeared on Autoblog on Wed, 10 Sep 2014 16:56:00 EST. Please see our terms for use of feeds.

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Xcar tries to figure out what makes the Miata so great

Published by Mazda Blogs on August 12th, 2014

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Mazda Miata History

Over the past 25 years and 3 model generations, the Mazda MX-5 Miata has shown that you don’t have to be the best to be a massive success. The little, Japanese roadster has never been the absolute peak of automotive performance, but it’s precise handling, good reliability and frugal running costs have helped make it a star. Autoblog recently tried to give you the experience of driving one on video, and now Xcar Films has made its own in an attempt to show what makes this droptop an icon.

As Xcar puts it, the Miata isn’t the world’s best sports car, but it is the world’s favorite. When they were originally designing the roadster, Mazda’s engineers took everything that made British droptops from the ’60s great, and junked all of the stuff that made them a terror to own. The result was a car that would start up everyday with no fuss and get drivers wherever they needed to go with a huge grin on their face.

The fourth-generation Miata is imminently on the way for its September 3 unveiling, and the very early rumors indicate that Mazda doesn’t plan to rock the boat too much with the latest one. It supposedly rides on a longer wheelbase and wider track but with the weight trimmed by over 200 pounds. Check out Xcar‘s video for a primer on MX-5 history and why the automotive world loves this little roadster.

Continue reading Xcar tries to figure out what makes the Miata so great

Xcar tries to figure out what makes the Miata so great originally appeared on Autoblog on Tue, 12 Aug 2014 17:00:00 EST. Please see our terms for use of feeds.

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A decade later, here are 4 cars we miss and 5 we’re happy are gone [UPDATE]

Published by Mazda Blogs on July 23rd, 2014

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Mazda RX-8

Automotive anniversaries are often big news. Last year, the Chevrolet Corvette turned 60 and the Porsche 911 hit 50. This year, the spritely Mazda MX-5 Miata turns 25. The iconic Ford Mustang just turned the big Five-Oh, too.

But what about lesser anniversaries? Think about it: there are plenty of cars with birthdays that slide under the radar every year. And some automotive endeavors don’t even last long enough to warrant a proper milestone celebration.

To that end, we’re taking a look back to 2004 – just 10 years ago – to see what vehicles would be celebrating a decade of life, assuming they were still alive today. Do note, for this list, we’ve only included vehicles that launched for the 2004 model year, not calendar year.

Have a look below to see both iconic and easily forgettable cars that would be celebrating 10 fruitful years in 2014… if they were still alive.

Continue reading A decade later, here are 4 cars we miss and 5 we’re happy are gone [UPDATE]

A decade later, here are 4 cars we miss and 5 we’re happy are gone [UPDATE] originally appeared on Autoblog on Tue, 08 Jul 2014 12:30:00 EST. Please see our terms for use of feeds.

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A decade later, here are 4 cars we miss and 5 we’re happy are gone

Published by Mazda Blogs on July 8th, 2014

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Mazda RX-8

Automotive anniversaries are often big news. Last year, both the Chevrolet Corvette and Porsche 911 turned 50. This year, the spritely Mazda MX-5 Miata turns 25. And next year, the iconic Ford Mustang turns the big Five-Oh, too.

But what about lesser anniversaries? Think about it: there are plenty of cars with birthdays that slide under the radar every year. And some automotive endeavors don’t even last long enough to warrant a proper milestone celebration.

To that end, we’re taking a look back to 2004 – just 10 years ago – to see what vehicles would be celebrating a decade of life, assuming they were still alive today. Do note, for this list, we’ve only included vehicles that launched for the 2004 model year, not calendar year.

Have a look below to see both iconic and easily forgettable cars that would be celebrating 10 fruitful years in 2014 … if they were still alive.

Continue reading A decade later, here are 4 cars we miss and 5 we’re happy are gone

A decade later, here are 4 cars we miss and 5 we’re happy are gone originally appeared on Autoblog on Tue, 08 Jul 2014 12:30:00 EST. Please see our terms for use of feeds.

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"It’s partner or die" in today’s automotive world

Published by Mazda Blogs on March 15th, 2012

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Why Automakers Are Increasingly Entering Alliances

Mazda president and CEO Takashi Yamanouchi

It’s only a question of how deeply the knife will slice as Mazda’s desperate cost-cutting measures take aim at its U.S. workforce this week.

The maker has signaled it will post a $1.2 billion loss when the Japanese fiscal year wraps up on March 31, its worst performance in 11 years, and only by offering more than a billion dollars in new stock is it likely to head off a more serious crisis. For now, anyway.

With long-time partner Ford Motor Company slashing its stake in its Japanese affiliate from 33 to just four percent since Alan Mulally was named CEO, even Mazda’s top executive Takashi Yamanouchi admits it will be difficult to go it alone, Yamanouchi recently acknowledging his company is “actively” looking for new alliance partners.

Of course, Mazda is not alone. General Motors confirmed this month that it would enter into a far-reaching partnership with Paris-based PSA Peugeot Citroen. And Germany’s Daimler AG has repeatedly expanded the coalition it formed two years ago with the Renault-Nissan Alliance.


Paul EisensteinPaul A. Eisenstein is Publisher of TheDetroitBureau.com and a 30-year veteran of the automotive beat. His editorials bring his unique perspective and deep understanding of the auto world to Autoblog readers on a regular basis.


Continue reading “It’s partner or die” in today’s automotive world

“It’s partner or die” in today’s automotive world originally appeared on Autoblog on Thu, 15 Mar 2012 15:45:00 EST. Please see our terms for use of feeds.

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Scion, Mitsubishi and Mazda top brands among Gen Y buyers

Published by admin on August 24th, 2011

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Scion emblem

Sure, every age demographic is important to marketing and sales teams in the automotive industry. But automakers would love nothing more than to grab hold of a young person and instill brand loyalty at an early age.

Which manufacturers are actually doing that? According to a study conducted by TrueCar.com, car shoppers aged between 18 and 27 years old are flocking to Scion, Mitsubishi and Mazda.

Referred to as Generation Y, this group represents a vital segment of the car-shopping public. If a brand can grab you here, it has a strong chance of grabbing you again down the road. In 2009 and 2010, Scion was able to capture 21.2 percent of the Gen Y car buyers. Mitsubishi was close behind with 20.3 percent of that market, and Mazda was third with 10.7 percent. Surprisingly, Bugatti failed to make the list.

TrueCar.com also took a look at the specific models that appeal to this young segment of shoppers. The Scion tC, Mitsubishi Lancer and Honda Civic Si nabbed the top three spots for sales in the previous two years. Generation Y clearly has a thing for imports, and you can dig deeper into TrueCar’s findings by reading the full press release posted after the jump.

Continue reading Scion, Mitsubishi and Mazda top brands among Gen Y buyers

Scion, Mitsubishi and Mazda top brands among Gen Y buyers originally appeared on Autoblog on Tue, 12 Jul 2011 08:58:00 EST. Please see our terms for use of feeds.

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