Posts Tagged ‘after-the-jump’

MotoMan gives Targa Newfoundland the documentary treatment

Published by Mazda Blogs on April 15th, 2012

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MotoMan Targa Newfoundland video

It’s been seven months since I crammed into a supercharged Mazda Miata with the Flyin’ Miata crew and fought tooth and nail for a fifth-place finish in the Grand Touring class of the 2011 Targa Newfoundland. That amount of time has done nothing to dull my desire to head right back into the fray as soon as possible. While I was there, the FM team spent a good deal of time hanging out with our friends over at MotoMan, and the crew just finished putting the final touches on its race documentary.

The first episode shows off the sweet SRT-tweaked Dodge Challenger the MotoMan guys got to play with. With plenty of suspension adjustments, a full cage and a bare-bones interior, the big white beast was as far from the NC Miata we campaigned as you could get. Watch the clip after the jump for an introduction to a few of the other competitors, including SRT CEO Ralph Gilles, as well as an interview with driver Brandon Fitch and myself. Keep an eye out for more episodes, too.

Continue reading MotoMan gives Targa Newfoundland the documentary treatment

MotoMan gives Targa Newfoundland the documentary treatment originally appeared on Autoblog on Sat, 14 Apr 2012 20:01:00 EST. Please see our terms for use of feeds.

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Mazda debuts "Revolution" ad to promote new Skyactiv tech

Published by Mazda Blogs on February 21st, 2012

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Mazda hasn’t turned its back on “Zoom-Zoom” in the least, but from now on the double onomatopoeia takes its orders from the company’s SkyActiv technologies. Mazda has been prepping us for the suite of engineering innovations that it plans to use to make its cars, like the 2013 CX-5, more Earth-friendly but just as much fun to drive, and company CEO Takashi Yamanouchi got big into it during the LA Auto Show.

The first commercials to publicize SkyActiv are here, in 30- and 60-second flavors, and you’ll find them along with a press release after the jump.

Continue reading Mazda debuts “Revolution” ad to promote new Skyactiv tech

Mazda debuts “Revolution” ad to promote new Skyactiv tech originally appeared on Autoblog on Mon, 20 Feb 2012 17:57:00 EST. Please see our terms for use of feeds.

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Mazda recalls over 52,000 Tribute crossovers, warns owners to park outside

Published by Mazda Blogs on January 29th, 2012

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2002 Mazda Tribute front three-quarter view

Mazda is recalling has issued a recall of the 2001- and 2002-model-year Mazda Tribute crossover for a possible brake fluid leak. It’s been found that fluid leaking from the reservoir cap on the master cylinder might come into contact with the ABS wiring harness connector, leading to potential corrosion and/or fire.

We’ve been waiting on this action for the better part of a month, as its mechanical twin, the Ford Escape, was the subject of a similar NHTSA recall announced on January 11. The Blue Oval recall covered some 244,000 units for the same problem.

There are 52,390 Tributes affected in total, and Mazda is taking the unusual step of advising that if you have one, you should park it outside until a dealer has made the necessary repairs. You can find a release from the National Highway Traffic Safety Administration on the matter after the jump.

Continue reading Mazda recalls over 52,000 Tribute crossovers, warns owners to park outside

Mazda recalls over 52,000 Tribute crossovers, warns owners to park outside originally appeared on Autoblog on Sat, 28 Jan 2012 18:01:00 EST. Please see our terms for use of feeds.

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Mazda Takeri concept to debut at Tokyo Motor Show

Published by Mazda Blogs on October 26th, 2011

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Mazda Takeri concept

With the Mazda6 sedan on its last legs, the Zoom-Zoom automaker is rolling into its home exhibition at the 2011 Tokyo Motor Show with the Takeri concept you see here.

The midsize sedan concept adopts Mazda’s latest Kodo design language in a conventional three-box shape that could provide a preview of what to expect from the next 6. The show car packs the company’s SkyActiv-D diesel engine (a 2.2-liter twin-turbo four-cylinder with a lowered compression ratio for a 20% improvement in efficiency over a conventional oil-burner) with stop-start engine management and regenerative braking – a new feature for Mazda.

The Takeri show car will be officially unveiled (along with the CX-5 and Shinari concept that make their Japanese debuts) when the doors open at the Tokyo International Exhibition Center on November 30. In the meantime you can check out the images in our high-res gallery and read the full press release after the jump.

Continue reading Mazda Takeri concept to debut at Tokyo Motor Show

Mazda Takeri concept to debut at Tokyo Motor Show originally appeared on Autoblog on Tue, 25 Oct 2011 09:28:00 EST. Please see our terms for use of feeds.

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Nissan offers rebadged Mazda5 in Japan as Lafesta Highway Star [w/video]

Published by admin on August 25th, 2011

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2012 Nissan Lafesta Highway Star

2012 Nissan Lafesta Highway Star – Click above for high-res image gallery

When is a Mazda5 not a Mazda5? When it’s a Nissan. Only it’s still a Mazda5 even when it’s wearing a different badge.

The two Japanese automakers have entered into an arrangement whereby the latter supplies the former with lightly facelifted versions of its latest minivan, and presto! We’ve got the new Nissan Lafesta. Actually, it’s full name is the Lafesta Highway Star, and is not to be confused with the Lafesta Joy, a separate model that will continue production at Nissan’s own Kyushu plant.

The Lafesta Highway Star, then, is produced by Mazda for Nissan, and receives some slightly different styling touches to set it apart. Okay, it pretty much comes down to a new three-bar grille. Otherwise it’s essentially the same as the Mazda5. And like the Mazda5, the Lafesta Highway Star offers flexible three-row seating, dual sliding doors and stop-start ignition.

One notable departure, however, is the availability of all-wheel drive on the Nissan, which Mazda offered for a time in the Japanese Domestic Market but has since discontinued. Of course, the Nissan is being offered only for Japanese domestic market consumption, so if you live anywhere else, don’t go pestering your local Nissan dealer for an AWD Mazda5, because the closest you’re gonna get is the high-resolution images in our gallery and the JDM launch video with press release after the jump.

Continue reading Nissan offers rebadged Mazda5 in Japan as Lafesta Highway Star [w/video]

Nissan offers rebadged Mazda5 in Japan as Lafesta Highway Star [w/video] originally appeared on Autoblog on Thu, 16 Jun 2011 10:01:00 EST. Please see our terms for use of feeds.

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Scion, Mitsubishi and Mazda top brands among Gen Y buyers

Published by admin on August 24th, 2011

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Scion emblem

Sure, every age demographic is important to marketing and sales teams in the automotive industry. But automakers would love nothing more than to grab hold of a young person and instill brand loyalty at an early age.

Which manufacturers are actually doing that? According to a study conducted by TrueCar.com, car shoppers aged between 18 and 27 years old are flocking to Scion, Mitsubishi and Mazda.

Referred to as Generation Y, this group represents a vital segment of the car-shopping public. If a brand can grab you here, it has a strong chance of grabbing you again down the road. In 2009 and 2010, Scion was able to capture 21.2 percent of the Gen Y car buyers. Mitsubishi was close behind with 20.3 percent of that market, and Mazda was third with 10.7 percent. Surprisingly, Bugatti failed to make the list.

TrueCar.com also took a look at the specific models that appeal to this young segment of shoppers. The Scion tC, Mitsubishi Lancer and Honda Civic Si nabbed the top three spots for sales in the previous two years. Generation Y clearly has a thing for imports, and you can dig deeper into TrueCar’s findings by reading the full press release posted after the jump.

Continue reading Scion, Mitsubishi and Mazda top brands among Gen Y buyers

Scion, Mitsubishi and Mazda top brands among Gen Y buyers originally appeared on Autoblog on Tue, 12 Jul 2011 08:58:00 EST. Please see our terms for use of feeds.

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