Posts Tagged ‘a-row-and’

Mazda has right mix to chase 120,000 more US sales

Published by Mazda Blogs on December 5th, 2012

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The Mazda MX-5 Miata was named to Car and Driver magazine’s Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That’s three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?

For that, I chatted with Mazda North American Operations President, Jim O’Sullivan, who has run the outfit since 2003. O’Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

Continue reading Mazda has right mix to chase 120,000 more US sales

Mazda has right mix to chase 120,000 more US sales originally appeared on Autoblog on Wed, 05 Dec 2012 15:30:00 EST. Please see our terms for use of feeds.

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Mazda looking to shrink U.S. workforce by offering buyouts, layoffs possible

Published by Mazda Blogs on March 13th, 2012

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2013 Mazda CX-5 front end closeup

Mazda is taking the steps necessary to right its financial ship, but when a patient has this kind of issue, the cure can hurt just as much. The small, independent carmaker has been hurt by its relatively Japan-centric manufacturing base and the strength of the yen, the loss of Ford as a noteworthy stakeholder and the resulting loss of financial cushion. Mazda is expected to post a $1.2 billion loss for its 2011 financial year, which is smaller than earlier estimates but it’s still the fourth losing year in a row and the largest in a decade.

The need to act has forced Mazda North America into a five-month plan to shed a number of its 701 employees for leaner running. Select employees will be offered a buyout package, and if voluntary uptake isn’t sufficient then involuntary dismissals will occur. The timeline begins this month with lump-sum offers, followed by layoffs at the end of May if necessary, and the stretch to August will see the transition of personnel into the restructured organization.

Mazda is also issuing shares to raise $1.9 billion in order to aid its position and get production started in Mexico and Thailand. It is also aggressively seeking a partner and considering licensing its SkyActiv technology.

Mazda looking to shrink U.S. workforce by offering buyouts, layoffs possible originally appeared on Autoblog on Mon, 12 Mar 2012 11:31:00 EST. Please see our terms for use of feeds.

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