Posts Tagged ‘a-president-and’

Masamichi Kogai new Mazda president and CEO

Published by Mazda Blogs on May 10th, 2013

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There’s some executive rearranging going on in the top suite at Mazda Motor Corporation in Japan, with current CEO Takashi Yamanouchi telling reporters there “I’d like to hand over the work to younger people” now that the company has returned to profitability. Yamanouchi became CEO on November 19, 2008 of an independent Mazda that had to fight for its future in the immediate aftermath of the global financial crisis. What followed was four years of losses before finally getting back to black last year.

Masamichi Kogai (pictured) will be appointed the new president and CEO on June 25, pending approval at the company’s annual general shareholders’ meeting. Kogai assisted Seita Kanai with the production-efficiency initiative that Mazda called Mono Tsukuri Innovation, which worked to give export-dependent Mazda the best chance at profitability in spite of a rising yen. Kogai, lately in charge of production and purchasing, has been with the company since 1977 and worked in areas from R&D to logistics.

Kanai, who headed the Mono Tsukuri effort and was among the leadership on Skyactiv, will be promoted from executive vice president to vice chairman. Akira Marumoto will become executive VP of Mazda and assistant to new president Kogai. Yamanouchi will remain Chairman of the Board. There’s a short press release below to make it official.

Continue reading Masamichi Kogai new Mazda president and CEO

Masamichi Kogai new Mazda president and CEO originally appeared on Autoblog on Fri, 10 May 2013 09:33:00 EST. Please see our terms for use of feeds.


"It’s partner or die" in today’s automotive world

Published by Mazda Blogs on March 15th, 2012

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Why Automakers Are Increasingly Entering Alliances

Mazda president and CEO Takashi Yamanouchi

It’s only a question of how deeply the knife will slice as Mazda’s desperate cost-cutting measures take aim at its U.S. workforce this week.

The maker has signaled it will post a $1.2 billion loss when the Japanese fiscal year wraps up on March 31, its worst performance in 11 years, and only by offering more than a billion dollars in new stock is it likely to head off a more serious crisis. For now, anyway.

With long-time partner Ford Motor Company slashing its stake in its Japanese affiliate from 33 to just four percent since Alan Mulally was named CEO, even Mazda’s top executive Takashi Yamanouchi admits it will be difficult to go it alone, Yamanouchi recently acknowledging his company is “actively” looking for new alliance partners.

Of course, Mazda is not alone. General Motors confirmed this month that it would enter into a far-reaching partnership with Paris-based PSA Peugeot Citroen. And Germany’s Daimler AG has repeatedly expanded the coalition it formed two years ago with the RenaultNissan Alliance.

Paul EisensteinPaul A. Eisenstein is Publisher of and a 30-year veteran of the automotive beat. His editorials bring his unique perspective and deep understanding of the auto world to Autoblog readers on a regular basis.

Continue reading “It’s partner or die” in today’s automotive world

“It’s partner or die” in today’s automotive world originally appeared on Autoblog on Thu, 15 Mar 2012 15:45:00 EST. Please see our terms for use of feeds.


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