Posts Tagged ‘a-new-plant’

Dealers think Mazda’s new Mexico plant will increase Mazda3 sales by 20%

Published by Mazda Blogs on January 27th, 2014

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2014 Mazda3 sedan

Mazda3 sales in the US were down about 15 percent last year to a total of 104,713 units. According to a report from Automotive News, though, the slowdown in sales has been due more to production constraints than demand.

Good news for Mazda dealers, then, that a new plant in Salamanca, Mexico has just come online. Tom Carey, chairman of Mazda’s national dealer council, told AN, “We’re going to be in good shape because of that Mexico inventory.” If estimates prove accurate, sales of the Mazda3 will increase by about 20 percent when the new plant begins production this month.

If those lofty projections come to pass, Mazda will reportedly be on track to exceed 300,000 total sales in the US in 2014, which would represent the brand’s highest figures since its 375,000-unit peak in 1994. The brand hopes to sell more than 400,000 vehicles in the US by 2016, and with well-received products like the latest 3 and Mazda6 sedan, such expectations seem quite possible.

Dealers think Mazda’s new Mexico plant will increase Mazda3 sales by 20% originally appeared on Autoblog on Mon, 27 Jan 2014 08:00:00 EST. Please see our terms for use of feeds.

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Mazda struggles to meet demand on rising sales

Published by Mazda Blogs on September 23rd, 2013

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Demand for Mazdas is high, but supply is tight, resulting in a slower sales increase compared to last year.

For Mazda there’s good and not-so-good news on the heels of strong US sales in 2012: demand is high – especially for the Mazda3, Mazda6 and CX-5 – but supply is low, TheDetroitBureau.com reports. That’s partly because all Mazda production happens in Japan, since it ended its alliance with Ford and pulled out of a joint venture with the Blue Oval building cars in suburban Detroit last year.

In 2012, Mazda sales here jumped 26.4 percent, but 2013 sales through August have just been keeping pace with the overall US auto industry, increasing at a rate of 6.8 percent. Mazda North American Operations director of marketing and communications Jeremy Barnes says that sales have slowed because the company is facing challenges delivering products here.

That should be offset somewhat as Mazda rolls out its all-new (and quite good) 2014 Mazda3 sedan in the fourth quarter. Currently Mazda3 sales represent 40 percent of the automaker’s total sales in the US, TheDetroitBureau.com reports. Sales should also experience a boost when Mazda opens up a new plant in Mexico in spring 2014.

In the meantime, the CX-5 has done very well lately, which experienced a sales increase of 82.3 percent in August – the crossover’s best month ever. The Mazda6 also had a good August, with a 167-percent increase compared to the same time last year, despite a tight supply.

Mazda struggles to meet demand on rising sales originally appeared on Autoblog on Mon, 23 Sep 2013 14:15:00 EST. Please see our terms for use of feeds.

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