All-New Mazda Demio Wins Car of the Year Japan

Published by Mazda Blogs on October 13th, 2014

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US Environmental Protection Agency Report Finds Mazda Has Highest Manufacturer Adjusted Fuel Economy in US for Second Year Running

Published by Mazda Blogs on October 10th, 2014

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Mazda to Exhibit New-Generation Technologies Including Adaptive LED Headlights at CEATEC JAPAN 2014

Published by Mazda Blogs on October 6th, 2014

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2016 Mazda MX-5 Miata will rock 2.0L SkyActiv engine in US, 1.5L elsewhere

Published by Mazda Blogs on October 2nd, 2014

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2016 Mazda Miata

Let the speculation finally end – we know what will power the next-generation 2016 Mazda MX-5 Miata, and it’s not turbocharged. The US model will get a SkyActiv 2.0-liter engine and six-speed manual, while models in the rest of the world have a 1.5-liter engine, confirming earlier rumors.

Unfortunately, Mazda isn’t letting loose how much power either of these mills make just yet. For sake of comparison, the current SkyActiv 2.0 in the Mazda3 produces 155 horsepower and 150 pound-feet of torque, and the 1.5-liter in the UK (and elsewhere) has about 99 hp and 110 lb-ft of twist. However, the current Miata produces 167 hp and 140 lb-ft.

But fret not droptop fans. The company’s brochure from the 2014 Paris Motor Show confirms, “all available drivetrains have been specially tuned for the all-new MX-5,” which at least hints at the possibility of more performance. Also, even if the numbers remain untouched, the new Miata should feel even more sporting on the open road. That’s because Mazda says the new model weighs in the neighborhood of 2,200 pounds; with that in mind, the 2016 car would boast around 14.19 pounds per horsepower versus 14.85 lb/hp in the present MX-5. Progress!

Mazda promises to end the anticipation and announce the actual outputs for these mills later.

2016 Mazda MX-5 Miata will rock 2.0L SkyActiv engine in US, 1.5L elsewhere originally appeared on Autoblog on Wed, 01 Oct 2014 17:01:00 EST. Please see our terms for use of feeds.

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Mazda mulling furniture, designer goods in bid to command higher prices

Published by Mazda Blogs on October 1st, 2014

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Mazda Kodo Chair

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market – Mazda.

That’s right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn’t quite on yet, Maeda is already brainstorming. “Not only furniture, but I’d like to build a Mazda Design brand. That’s my dream,” he said to Automotive News.

The possible project is just one aspect of Mazda’s move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

The Mazda Design line was previewed with the Kodo Chair (pictured above) at last year’s Milan Design Week. Named after the brand’s current, swoopy styling language, the seat mixed metal and leather in a reclined position to conjure up something out of a futuristic racecar.

Still, the move could be a gamble. Bugatti, Porsche and Ferrari sell vehicles to a wealthy clientele for whom dropping a few grand on something frivolous doesn’t matter match. Mazda buyers might not have that luxury.

Mazda mulling furniture, designer goods in bid to command higher prices originally appeared on Autoblog on Wed, 01 Oct 2014 08:44:00 EST. Please see our terms for use of feeds.

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Mazda Starts Operations at New National Sales Company in South Africa

Published by Mazda Blogs on October 1st, 2014

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Mazda Production and Sales Results for August 2014 (Flash Report)

Published by Mazda Blogs on September 29th, 2014

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Ever wonder how to really pronounce Japanese automaker names?

Published by Mazda Blogs on September 26th, 2014

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Japanese Auto Brand Pronunciation

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final ‘e’ in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the ‘u’ in Jaguar a special delivery or to say the ‘ua’ diphthong as more of a ‘w’ sound, as usually happens in the US.

This short video doesn’t answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short ‘i’ sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it’s actually said in the language. Even if this doesn’t change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Continue reading Ever wonder how to really pronounce Japanese automaker names?

Ever wonder how to really pronounce Japanese automaker names? originally appeared on Autoblog on Thu, 25 Sep 2014 20:01:00 EST. Please see our terms for use of feeds.

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Modded budget Mazda Miata takes on new Porsche Boxster in more challenges

Published by Mazda Blogs on September 24th, 2014

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Mazda MX-5 vs. Porsche Boxster

Earlier this month, our friends across the pond at Auto Express released the first in a two-video series that would see them try and build up a second-generation Mazda MX-5 Miata that could best a standard Porsche Boxster around the track. While that first video detailed the mods to the MX-5 – a supercharger, some suspension upgrades and a new set of super-sticky rubber being chief among them – and set baseline lap times for the stock car, today, we have the results of the 5,000-pound ($8,200) upgrade job.

Of course, we aren’t going to spoil those for you. You’ll need to watch the full video, which recaps the upgrades before digging into a comparison of both straight-line-speed differences between the 2.7-liter Porsche Boxster and blown Miata, as well as their behavior and lap times on the track.

Take a look and let us know what you think in Comments.

Continue reading Modded budget Mazda Miata takes on new Porsche Boxster in more challenges

Modded budget Mazda Miata takes on new Porsche Boxster in more challenges originally appeared on Autoblog on Tue, 23 Sep 2014 20:01:00 EST. Please see our terms for use of feeds.

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Mazda Begins Production of All-new Mazda2 in Thailand

Published by Mazda Blogs on September 17th, 2014

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