Archive for June, 2013

First 2014 Mazda3 ad appears

Published by Mazda Blogs on June 30th, 2013

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If we judge by your comments on our recent announcement post about the new Mazad3, you Autoblog readers approve, pretty wholeheartedly, about the redesign efforts happening over at Mazda. Pressed for an opinion, we’d be forced to admit that we find the new 3 quite fetching our own selves.

To add fuel to the fast-burning fire then, Mazda has gone ahead and dropped a 15-second pseudo commercial on YouTube, showing a very rendered Mazda3 in a very rendered driving environment. The short spot is really just slightly more dynamic than the images of the car, but there is a spot of mystery to it, as well.

Right at the start of the video, an interior shot of the car shows a transparent display screen of some kind, rising from the top of the 3’s dash. An interesting choice, considering Mazda has bestowed an actual center-mounted display in on the hatchback’s dash-top – albeit one that doesn’t look like a clear piece of glass. Take a look below, and while you’re there, check out a just-released official video of the Mazda3’s reveal in New York.

Continue reading First 2014 Mazda3 ad appears

First 2014 Mazda3 ad appears originally appeared on Autoblog on Sat, 29 Jun 2013 19:03:00 EST. Please see our terms for use of feeds.

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Next Mazdaspeed3 could look this good

Published by Mazda Blogs on June 28th, 2013

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Mazdaspeed3 rendering

Mazda showed off its brand-new 2014 Mazda3 at an event in New York City earlier this week, and we have to say, at first blush, we’re pretty impressed. It looks fantastic – like a smaller, hatch’d version of the already sleek Mazda6 sedan that went on sale earlier this year. And with a 200-pound weight reduction, efficient Skyactiv gasoline engines underhood and Mazda’s usual focus on driving dynamics above all, we’re willing to bet that the new Three will be a pretty decent steer.

Of course, being enthusiasts, we’re already setting our sights on the next-generation Mazdaspeed3, rendered here by artist Theo Chin. To our eyes, it’s not a very imaginative transformation, but is likely a spot-on rendering for what the next car will look like. And it’s really, really hot.

While Mazda hasn’t exactly confirmed that the new Speed3 will be coming, sources within the automaker have indicated that a third-generation version of the MS3 is under development. Thing is, the Japanese automaker wants to give the standard Mazda3 some time to grow in the market, so we might not see the new Speed3 until something like 2016, with a possible diesel version to arrive before then.

The big unknown, however, is what will power the new Speed3. Of course, we’re big fans of the DISI 2.3-liter turbocharged inline four-cylinder that’s currently used, producing 263 horsepower, but Mazda could certainly be developing something new. A turbo-four setup is a given, and power will likely fall closer to 275 hp for the new car. Bring it on.

Next Mazdaspeed3 could look this good originally appeared on Autoblog on Fri, 28 Jun 2013 13:29:00 EST. Please see our terms for use of feeds.

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Mazda3 diesel under consideration for US, hybrid not so much

Published by Mazda Blogs on June 27th, 2013

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2014 Mazda3 at NYC reveal - front three-quarter view, red

It’s been a long time coming, but we finally clapped our eyes on the real deal, officially official 2014 Mazda3 in hatchback form yesterday. Yet there’s a lot more to learn about this next-generation version of what has always been one of our favorite compacts. We know that the US version will come with one of two Skyactiv engines, but what about alternatives? Will there be any… or will the gasoline-fed four-cylinders be powerful and frugal enough to carry the day?

According to Automotive News, the answer is a definite maybe. Mazda North America CEO Jim O’Sullivan has told the trade publication that his employer will consider adding the company’s well-liked 2.2-liter Skyactiv diesel powerplant to the model down the road. However, the company first wants to see how the engine fares with American consumers in its big-brother Mazda6 sedan, a model that goes on sale later this year. As for a potential Mazdaspeed3 successor, mum is still the word.

Anything else? Uncharacteristically, Mazda will build a hybrid model of its new 3. We say “uncharacteristically,” because the Japanese independent has long shied away from gas-electric powertrain tech. In fact, it’s gone so far as to boldly announce its aversion to the technology, with auto show banners proclaiming Not Electric. Not Hybrid. Not A Drag To Drive.” Despite all that, this new generation of Mazda3 will in fact be the company’s first full hybrid production model. According to AN, however, O’Sullivan says that the company has “no plans” to sell it in the US.

Production for the 2014 Mazda3 will throttle up ahead of the car’s September on-sale date in the US, but supply might be pinched until Mazda’s new Salamanca, Mexico plant fires up next year.

Mazda3 diesel under consideration for US, hybrid not so much originally appeared on Autoblog on Thu, 27 Jun 2013 11:00:00 EST. Please see our terms for use of feeds.

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Mazda Production and Sales Results for May 2013 (Flash Report)

Published by Mazda Blogs on June 27th, 2013


The All-New Mazda3 Redefines the Sports Compact

Published by Mazda Blogs on June 27th, 2013


Live pics of 2014 Mazda3 from NYC, sedan on its way

Published by Mazda Blogs on June 26th, 2013

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2014 Mazda3

Here it is, ladies and gentlemen, straight from the memory cards of our own cameras. As you can see, the only version of the 2014 Mazda3 that the automaker is showing off at the moment is the hatchback, but we’ve gotten confirmation from Mazda that the sedan version will be shown sometime within the next five weeks.

So far, Mazda isn’t commenting on whether or not we can expect a higher-performance Mazdaspeed3 version of the car, but we’ve got our fingers crossed. In any case, we’re quite drawn to the appearance of this new hatchback from Mazda, with its flowing lines and character creases setting it apart from the rest of the compact segment in which it competes.

We also appreciate the sound engineering that went into the new 3. Despite boasting a wheelbase that’s longer than the car it replaces, we’re pleased to see that Mazda has kept its exterior size in check – it’s actually shorter overall than the last-gen model – while also reducing weight by about 200 pounds. That’s bound to be good for the new 3’s dynamic properties.

Have a good look at our live image gallery above, click here to read about the car’s new specs, and let us know what you think of Mazda’s latest compact hatchback in the Comments.

Live pics of 2014 Mazda3 from NYC, sedan on its way originally appeared on Autoblog on Wed, 26 Jun 2013 14:14:00 EST. Please see our terms for use of feeds.

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2014 Mazda3 breaks cover early, in Euro-spec at least [UPDATE]

Published by Mazda Blogs on June 26th, 2013

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2014 Mazda3 - front three-quarter dynamic view

We’re set to get a closer look at the US-spec 2014 Mazda3 later today, but AutoExpress has the first peek at the machine’s European cousin (after initial leaks reportedly came from a Czech outlet). The photos show a compact that’s taken plenty of design inspiration from its older sister, the Mazda6. That’s excellent news, as the larger car’s dynamic front fascia, accentuated fender arches and long nose translate well to the Mazda3. Inside, there are are new and improved material choices, and the longer wheelbase means occupants get to enjoy more room than before. There’s also a larger trunk with 12.3 cubic feet of cargo capacity.

Buyers in the EU can get their hands on a 1.5-liter Skyactiv-G gasoline engine with 99 horsepower, though the old 2.0-liter four-cylinder will still be available in either 118 hp or 163 hp configuration. A 2.2-liter diesel tops out the engine choices.

The 2014 Mazda3 is lighter than its predecessor and boasts disc brakes and a multi-link rear suspension on every trim. That means this thing should be fun to shuffle around. Stay tuned for details on the US-spec variant later today, including a lot more images of the good-looking hatch.

UPDATE: We’ve just received word from Mazda that the photos seen here do, in fact, show the global Mazda3, and not merely a European version. So the good-looking hatch in our gallery is one that you can look forward to in your dealership before too long. Expect to see full US specs, and even more images of the 3, later today.

2014 Mazda3 breaks cover early, in Euro-spec at least [UPDATE] originally appeared on Autoblog on Wed, 26 Jun 2013 09:27:00 EST. Please see our terms for use of feeds.

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Mazda3 officially unveiled

Published by Mazda Blogs on June 26th, 2013

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2014 Mazda3

Mazda has officially pulled the sheets off of its 2014 Mazda3. The all-new compact boasts a wheelbase that’s a full 2.4 inches longer than the outgoing model, yet the hatchback is a nearly two inches shorter from stem to stern. The machine is also lower and wider than before, which should give occupants plenty of space indoors. The driver gets treated to a new human-machine interface that features a new Active Driving Display for information like vehicle speed and navigation instructions conveniently in the line of sight. Likewise, the vehicle’s infotainment system has received a complete rebuild.

Outside, the new Mazda3 makes full use of the company’s KODO design language, and to our eyes, the result is one of the most attractive entries in the segment. Jump under the hood, and buyers can expect to find a Skyactiv-G 2.0-liter gasoline engine with 155 horsepower and 150 pound-feet of torque, though no fuel economy estimates are available. For those looking for a bit more thrust, Mazda also offers a 2.5-liter Skyactiv-G gasoline mill with 184 hp and 185 lb-ft of torque. So far there’s no word on the diesel engine available to our friends in Europe.

Both engines can be mated to either a six-speed manual or a six-speed automatic and feature the automaker’s i-ELOOP brake energy regeneration systems. The recaptured energy is stored in a capacitor and used to power the vehicle’s various electrical systems.

Mazda says the company’s newest compact features a chassis that’s a full 30-percent stiffer than the 2013 model thanks in part to extensive use of high-strength steel. The material also let Mazda cut around 200 pounds from the vehicle. Expect pricing, availability and fuel economy information to surface later. In the interim, you can read the full press release below for more information. We’ll have more photos to share shortly, so stay tuned.

Continue reading Mazda3 officially unveiled

Mazda3 officially unveiled originally appeared on Autoblog on Wed, 26 Jun 2013 11:30:00 EST. Please see our terms for use of feeds.

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Bauer Catfish is a Miata-based trackstar in the making [w/videos]

Published by Mazda Blogs on June 25th, 2013

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Mazda Miata-based Bauer Catfish trackday racer - front three-quarter view while racing

We’re not trying to make a joke here. The creation you see above really is called the Bauer Catfish, and while the name is about as attractive as your average bottom feeder, the car itself is built on a sexy notion. Take the mechanical bits of one 1990-2005 Mazda MX-5 Miata, add in a tube chassis for as little weight as possible, complete with some custom body work and go forth. Bauer says the finished product weighs in at just 1,550 pounds, and the company will be happy to pull the stock four-cylinder to drop in a healthy General Motors LS V8.

The pre-production prototype shown above competed in last year’s 25 Hours of Thunderhill, finished the race and earned a spot on the podium in the “anything goes for sports racers” ESR class. Very cool.

If you’re looking for a dedicated track car, it may not get any better than this for the money. Expect to pay around $13,900 depending on options, plus the cost of your donor Miata. That’s a good sight cheaper than a used Chevy Corvette Z06 and likely to be quite a bit more fun. After you’re done watching it in action in the brief videos below, check it out over at Bauer Ltd.

Continue reading Bauer Catfish is a Miata-based trackstar in the making [w/videos]

Bauer Catfish is a Miata-based trackstar in the making [w/videos] originally appeared on Autoblog on Tue, 25 Jun 2013 14:59:00 EST. Please see our terms for use of feeds.

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Mazda announces live-streaming vehicle intro on Xbox

Published by Mazda Blogs on June 19th, 2013

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XBox logo

In April, Mazda introduced a marketing campaign titled “Game Changers” to showcase how certain people have made significant impacts in their respective sports, and now it’s the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn’t say which model will be debuted, but our guess is that it will be the next-generation Mazda3.

The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Continue reading Mazda announces live-streaming vehicle intro on Xbox

Mazda announces live-streaming vehicle intro on Xbox originally appeared on Autoblog on Wed, 19 Jun 2013 11:31:00 EST. Please see our terms for use of feeds.

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