Archive for February, 2012

Mazda under fire for "crass commercialization" of Dr. Seuss’ Lorax [w/video]

Published by Mazda Blogs on February 29th, 2012

Filed under: , , , , ,

Mazda CX-5 Lorax ad

mazda #saveloraxOver on Twitter, we recently had a discussion over whether or not it was fair for the cinematic version of Dr. Seuss’ Lorax to be out shilling for the Mazda CX-5. Turns out, we’re not the only ones who question the logic here – the Lorax speaks for the trees, not Skyactiv CUVs, right? Seemingly of like minds, an organization called Rethinking The Automobile is circulating a petition to “Protect The Lorax” by pulling the “offensive” ads.

Rethinking the Automobile is a project of OpenPlans and their petition reads, in part:

in these advertisements Mazda and Universal claim that a new automobile is “Certified Truffula Tree Friendly” and imply an endorsement of their product by the cherished title character of “The Lorax.” By airing these advertisements, Mazda and Universal have shamelessly turned a character who has inspired millions of children to care about their environment into a car salesman. Cars–even ones that pollute a little less–are neither kid-friendly nor good for the environment.

This movie Lorax’s message, Rethinking The Automobile says, runs counter to “the spirit and message of Dr. Seuss’ acclaimed book” and is nothing more than “crass commercialization.”

The whole thing is blowing up on Twitter, too, thanks to the #savelorax hashtag and a creature for speaks for the petition, the Zozo. The Zozo is also into “smart transportation solutions including walking, biking, and transit so that kids can grow up in a world with safe, healthy, livable, walkable communities. Zozo works with kids to fix the harm that automobile traffic does to our world.”

It isn’t immediately clear how many people Rethinking The Automobile represents – a check of its website reveals that the organization was started by a self-described serial entrepreneur, Mark Gorton, who is an advocate for “livable streets.”

One thing is clear, however – the CX-5 might be one of the most fuel-efficient crossovers on the market and it may be winning friends among reviewers, but clearly not everyone is pleased… at least with Mazda’s marketing efforts. Click past the jump to watch the commercial in question.

Continue reading Mazda under fire for “crass commercialization” of Dr. Seuss’ Lorax [w/video]

Mazda under fire for “crass commercialization” of Dr. Seuss’ Lorax [w/video] originally appeared on Autoblog on Wed, 29 Feb 2012 12:59:00 EST. Please see our terms for use of feeds.

Permalink


Mazda Production and Sales Results for January 2012 (Flash Report)

Published by Mazda Blogs on February 24th, 2012


Mazda takes the long and winding roadster to the British isles with MX-5 Venture Edition

Published by Mazda Blogs on February 23rd, 2012

Filed under: , ,

Mazda MX-5 Venture Edition

Go back half a century or so and nobody owned the concept of the little roadster quite like the British. These days it belongs to Mazda and its ubiquitous MX-5 Miata, but as if to pay homage, the Japanese automaker has launched a new special edition in the UK.

Called the MX-5 Venture Edition, it bundles a dozen or so additional features into one slick little package. Gunmetal-finish 17-inch alloys, fog lamps and chrome grille are all part and parcel, but the nicest touch is the Havana Brown leather trim inside, with alloy pedals and piano black trim. TomTom sat-nav with a 5.8-inch touch screen and full connectivity keep it current.

It’s available in special shades of black, white or grey, and buyers can choose between soft-top or retractable hard-top, but only 250 examples of the former and 550 of the latter will be made available exclusively in the UK. Check it out in the high-res image gallery and the press release after the jump.

Continue reading Mazda takes the long and winding roadster to the British isles with MX-5 Venture Edition

Mazda takes the long and winding roadster to the British isles with MX-5 Venture Edition originally appeared on Autoblog on Thu, 23 Feb 2012 08:00:00 EST. Please see our terms for use of feeds.

Permalink


Notice Concerning Issuance of New Shares, Secondary Offering of Shares and Subordinated Loan Financing [PDF format]

Published by Mazda Blogs on February 22nd, 2012


Troubled Mazda looking to raise $2B in shares, fund Mexico plant

Published by Mazda Blogs on February 22nd, 2012

Filed under: , ,

Mazda emblem

Mazda once again finds itself in dire financial straits after warning its investors to expect a loss in 2011 of 100 billion yen ($1.3 billion). In an effort to keep itself afloat, the Japanese automaker is rumored to be considering a new issue of as many as 690 million shares, which would raise about 100 billion yen while diluting current share value by a massive 38.7 percent.

In addition, Mazda is thought to be seeking loans of 70 billion yen from a number of Japanese banks. A good portion of these funds are necessary to bolster Mazda’s overseas production facilities. At present, 70 percent of all its vehicles are produced in Japan and 90 percent of those are exported. In order to combat the high value of the yen, Mazda is seeking to renovate a production site in Thailand and build a new one on Mexico.

Only time will tell if Mazda, Japan’s fifth-largest automaker, is able to remain an independent company or if it will be forced to partner up with a larger partner, as it once had with Ford.

Troubled Mazda looking to raise $2B in shares, fund Mexico plant originally appeared on Autoblog on Tue, 21 Feb 2012 17:28:00 EST. Please see our terms for use of feeds.

Permalink


Mazda’s High-Efficiency and High-Compression SKYACTIV-G Gasoline Engine Awarded by the Japan Society for Promotion of Machine Industry

Published by Mazda Blogs on February 22nd, 2012


In Response to Media Reports on February 21, 2012 [PDF format]

Published by Mazda Blogs on February 21st, 2012


Mazda CX-5 joins the cast of Dr. Seuss’ The Lorax

Published by Mazda Blogs on February 21st, 2012

Filed under: , , ,

Aston Martin has the chap Bond, Acura has its Avengers and now Mazda has its own movie vehicle, Dr. Seuss’ The Lorax. The computer-generated film from Universal will feature a “Seuss-ified” Mazda CX-5 rolling through a forest of lollipop-like truffula trees.

It’s a slightly strange movie for a car company to call its own, since the original book was a enviromentalist tale and the Lorax – who spoke for the truffula trees against the industrial ambitions of the Once-ler – complained even more when trucks began rolling into the forest. The case is aided by the fact that Universal got rid of that storyline almost completely, and Mazda’s Skyactiv credentials are what’s really in play here.

Follow the jump for Mazda’s 45-second commercial for the CX-5 and the movie, as well as a press release on its donations to the National Education Association.

Continue reading Mazda CX-5 joins the cast of Dr. Seuss’ The Lorax

Mazda CX-5 joins the cast of Dr. Seuss’ The Lorax originally appeared on Autoblog on Mon, 20 Feb 2012 17:00:00 EST. Please see our terms for use of feeds.

Permalink


Mazda debuts "Revolution" ad to promote new Skyactiv tech

Published by Mazda Blogs on February 21st, 2012

Filed under: , , , ,

Mazda hasn’t turned its back on “Zoom-Zoom” in the least, but from now on the double onomatopoeia takes its orders from the company’s SkyActiv technologies. Mazda has been prepping us for the suite of engineering innovations that it plans to use to make its cars, like the 2013 CX-5, more Earth-friendly but just as much fun to drive, and company CEO Takashi Yamanouchi got big into it during the LA Auto Show.

The first commercials to publicize SkyActiv are here, in 30- and 60-second flavors, and you’ll find them along with a press release after the jump.

Continue reading Mazda debuts “Revolution” ad to promote new Skyactiv tech

Mazda debuts “Revolution” ad to promote new Skyactiv tech originally appeared on Autoblog on Mon, 20 Feb 2012 17:57:00 EST. Please see our terms for use of feeds.

Permalink


Mazda to Launch All-New Mazda CX-5 Crossover SUV

Published by Mazda Blogs on February 16th, 2012


Tweeter button Facebook button