Archive for November, 2011

Mazda placing QR codes on rental cars to spur sales

Published by Mazda Blogs on November 23rd, 2011

Filed under: , , , , ,

2012 Mazda6 parked in front of house

Mazda is hoping to entice rental car customers into a new Mazda6. The company is supplying the sedans to around 1,000 Enterprise Rent-A-Car locations, and each vehicle will come with a Quick Response code stuck to the dash. Renters can scan the code for more information on the Mazda6, including specifications, links to local dealers and more, says Automotive News. You won’t find these particular four-doors in the standard airport fleet, however. Enterprise has reserved the Mazda6 models for the company’s insurance replacement offices, which means drivers will receive the vehicle when their own car is in the shop for repair due to an accident.

The result is effectively an extended test drive for owners suffering a low point in their relationship with their own vehicle. Sounds like smart, ultra low-cost advertising to us. Enterprise calls the program OnRamp, and is hoping to lure other automakers to supply nicer rental fodder in the future. Mazda hasn’t said exactly how many Mazda6 models will be part of the program, but did say that the company would be building the vehicles over the next few months to cover the rental agencies.

Mazda placing QR codes on rental cars to spur sales originally appeared on Autoblog on Tue, 22 Nov 2011 13:59:00 EST. Please see our terms for use of feeds.

Permalink


Mazdaspeed3 Receives ALG Award for Highest Residual Value in U.S. Sportscar Segment

Published by Mazda Blogs on November 17th, 2011


Mazda reveals 2013 CX-5 for U.S.

Published by Mazda Blogs on November 17th, 2011

Filed under: , ,

We already drove a pre-production 2013 Mazda CX-5 through scenic Iceland, and the Japanese automaker showed us the finished (European) product at the Frankfurt Motor Show back in September. Here at the Los Angeles Auto Show, however, Mazda has officially announced exactly what’s in store for the U.S.-spec CX-5, set to go on sale early next year.

The Skyactiv powertrain should return best-in-class fuel economy figures of 26/33 mpg with the manual.

Powering the CX-5 is Mazda’s new 2.0-liter Skyactiv-G gasoline four-cylinder with direct-injection technology. This powerplant is already available in the Mazda3 sedan and hatchback, and in the CX-5, it’s good for 155 horsepower and 150 pound-feet of torque, mated to either a new Skyactiv six-speed manual or automatic transmission (the manual is only available in the bottom-rung Sport trim, sadly). The CX-5 is not as powerful as other offerings in the class – the Kia Sportage and much larger Toyota RAV4, among others, offer more grunt – but Mazda says that the Skyactiv powertrain should return best-in-class fuel economy figures: 26/32 miles per gallon (city/highway) with the automatic transmission or an even better 33 mpg highway with the manual. Based on our Nordic test drive, the lighter CX-5 is also likely to be more fun to drive than its contemporaries. No word yet on the possibility of seeing the Skyactiv-D diesel model in North American showrooms, however. In any case, we’ll see if the gas engine’s official EPA numbers match up when the vehicle is properly tested.

We’ll be driving the CX-5 later this week while in Los Angeles, so stay tuned for our full driving impressions in the near future, and hopefully we’ll have pricing soon. In the meantime, click through our new gallery of live images direct from SoCal and gaze at the official PR after the jump.

Continue reading Mazda reveals 2013 CX-5 for U.S.

Mazda reveals 2013 CX-5 for U.S. originally appeared on Autoblog on Wed, 16 Nov 2011 13:01:00 EST. Please see our terms for use of feeds.

Permalink


Mazda CEO charts how to reach 2 percent of world market, rotary engine far from dead

Published by Mazda Blogs on November 17th, 2011

Filed under: , , ,

To launch into this year’s LA Auto Show festivities, the Motor Press Guild hosted Mazda president and CEO Takashi Yamanouchi, who proceeded to map out for us Mazda’s plan to go from stylish underdog to a more seriously considered Japanese innovator.

“So long as I remain involved with this company… there will be a rotary engine offering or multiple offerings in the lineup.”

Key to the next decade of planning for Mazda HQ in Hiroshima is the comprehensive vehicle strategy called SkyActiv. At the show today, Mazda, in fact, is showing off its next vehicle with SkyActiv tech onboard, the new CX-5 small crossover with the 2.0-liter direct-injection engine.

Following the Japanese tsunami tragedy in the midst of an already hurting world economy, Yamanouchi emphasized that the worldwide support and open sharing that happened following the tsunami allowed Mazda in particular to get up and fully running in June, just three months after the catastrophe, versus the six to nine months anticipated.

Continue reading Mazda CEO charts how to reach 2 percent of world market, rotary engine far from dead

Mazda CEO charts how to reach 2 percent of world market, rotary engine far from dead originally appeared on Autoblog on Wed, 16 Nov 2011 13:50:00 EST. Please see our terms for use of feeds.

Permalink


Mazda’s New ‘SKYACTIV-G 1.3′ Engine Wins 2012 RJC Technology of the Year

Published by Mazda Blogs on November 16th, 2011


Annual Report 2011

Published by Mazda Blogs on November 11th, 2011


Support for Flood Relief in Thailand [PDF format]

Published by Mazda Blogs on November 10th, 2011


Mazda driver fights crazy claw tow truck

Published by Mazda Blogs on November 8th, 2011

Filed under: , , , , ,

Escaping a claw tow truck

There’s the right way to protest your vehicle being towed, and there’s a wrong way. The individual in the video after the jump is a clear believer in the latter method. We aren’t entirely sure where this took place or what sort of circumstances led to this particular Mazda3 to find itself doing battle with a massive claw-equipped tow truck, but we do know that the four-door is doing its best to avoid incarceration. After somehow managing to get the vehicle back on the road, the driver proceeds to attempt to free the wheels and tires from an array of cumbersome straps. Despite a few valiant attempts, the driver doesn’t seem to be able to break free from the claw’s grasp.

Now, we have to say that this type of tow truck appears to be designed to limit potential damage to its cargo under normal circumstances, which makes it all the more unfortunate that the Mazda owner decided to go Rambo. Odds are the tow truck itself sustained plenty of damage, and while the grainy nighttime video work makes it hard to see exactly what’s going on, we have to imagine that the rear suspension on the Mazda isn’t in any better off. Hit the jump to see the ill-fated automotive acrobatics for yourself.

Continue reading Mazda driver fights crazy claw tow truck

Mazda driver fights crazy claw tow truck originally appeared on Autoblog on Mon, 07 Nov 2011 19:58:00 EST. Please see our terms for use of feeds.

Permalink


Mazda Turbo2 Concept promises forced-induction frolicking

Published by Mazda Blogs on November 3rd, 2011

Filed under: , , , , ,

Mazda Turbo2 Concept

If the Mazda2 needs anything, it’s a little more pep in its step. Mazda has moved to address that ail with the SEMA 2011 Turbo2 Concept. Boasting a direct-injection 2.3-liter turbocharged four-cylinder engine, the small hatch is crammed with 263 horsepower and 280 pound-feet of torque. Those are the kinds of figures that are sure to slather a grin across your face, especially given that Mazda has managed to trim the concept’s weight down to a skinny 2,300 pounds. Mazda also reminds us that this vehicle wears the company’s largest forced-induction four-cylinder engine in its smallest vehicle platform. Zoom-Zoom indeed.

The Turbo2 Concept rocks a set of Brembo brakes to bring the whole party to a stop in a hurry, and the suspension has received its fair share of attention as well. HR coilovers, Corksport sway bars front and rear and Yokohama rubber all help keep the tiny hatch glued to the track. In fact, if this is all looking rather serious for a showcar, that’s because it is – this car was built by the folks at Autobarn for use in One Lap of America with blessings from the Japanese automaker, though it has since been the recipient of a splashy new look.

So, will we see a version of it production? There’s always a chance that Mazda will give the world a Mazdaspeed2 to chew on. In the meantime, if you can’t wait and want this exact car, Autoblog reader Pete L. notes that it’s for sale by the Autobarn folks, though it’s a costly little number: $94,999. Eek.

Mazda Turbo2 Concept promises forced-induction frolicking originally appeared on Autoblog on Wed, 02 Nov 2011 17:30:00 EST. Please see our terms for use of feeds.

Permalink


Fiscal Year Ending March 2012 Second Quarter Financial Results Announcement

Published by Mazda Blogs on November 2nd, 2011


Tweeter button Facebook button